In recent years, the ABA and a number of state bar associations have attempted to more specifically outline the ethics of online advertising. Some areas, however, still remain gray. One such area is LinkedIn endorsements. On LinkedIn, members may “endorse” each other for their skills and expertise. You may request an endorsement from someone you […]
Archives for September 2013
Why You Should Take a Second Look at Your Website’s Font
When designing a website, simplicity outweighs extravagance in terms of usability and conversion. The fact is that you are a lawyer—not a design firm or artist. The focus of your site should be on conversion—getting potential clients to call you or request an appointment—rather than on looking pretty. That being said, you shouldn’t throw design […]
Warning: Create Citations with Care
Creating citations (also called online directory listings) is likely one of the most time-consuming, labor-intensive parts of building a successful online presence. And beware anyone who says otherwise! We’ve mentioned before—on our blog and in our presentations—that citations must have the exact same information, down to the last punctuation mark, in order to positively affect […]