At GNGF, when a client hires us to manage their law firm marketing one of the first things we do is discuss the law firm’s “brand.” When walking through our list of questions that help us understand what makes the law firm unique and better than their local competition, we are surprised that we get […]
Archives for October 2013
Graphic Design for Social Media
Images have always been a critical part of social media, but are more important now than ever before. In early 2012, Facebook opened the door to image centric social media by buying Instagram and introducing the new timeline. We are only a year removed from these game-changing moves, and the results are significant. Social media […]
Don’t Fake Reviews. Ever. We Mean It.
Like any service provider, you want good reviews. You want happy clients to sing your praises online in a veritable chorus so that others will be persuaded to hire you when they face a legal issue. But unlike restaurants, hair salons, and other stores, your law firm has a more difficult time getting reviews. Because […]
Six Ways to Find Design Inspiration (When You’re In a Rut)
Whether you’re a seasoned creative director with layers of directs, or a college sophomore in design school with what feels like the most daunting deadline, (just an FYI you’re wrong, you’ve got it easy at the moment,) you know that a great design comes from a plethora of different ideas and inspiration. However, we all […]
Avoiding the Ethics Pitfalls of Social Media
Social media is a realm where many attorneys fear to tread—and for good reason. The ethics surrounding social media use—what counts as legal advice, what is considered advertising, when an attorney-client relationship is created, and what is discoverable—are complex, with many rules still in flux. Still, attorneys can and should use social media to grow […]
How to Make Your Web Content #Awesome
Recently, several GNGF team members attended the Content Marketing World conference in Cleveland to stay updated on the latest trends in the industry and to see what changes apply to legal marketing. Here are our biggest takeaways: Help over hype: The major trend in marketing today is giving the customer useful information rather than promoting a […]