As a marketing and professional sales student at the University of Cincinnati, it’s apparent to me that if you provide a service, you need to be able to sell that service. As an attorney you need to be able to not only to sell your services, but also yourself. The number one job as an […]
Archives for December 2013
Is Google’s Hummingbird Update Affecting Your Law Firm’s Web Traffic?
Google recently released the “Hummingbird” algorithm update, sending a shockwave of panic (though really unnecessary) through the SEO and digital marketing world. As an attorney, you may be wondering what a tiny, shimmering bird known for it’s pollination tactics has to do with where your firm’s ranking on the search engines results page. So, with […]
Ethics: Blogging
We cannot overstate the importance of blogging. It is an absolutely critical piece of a law firm’s online presence: there is no getting around it. Most attorneys understand that they must have a blog on their website, but many aren’t sure what they should include on their blog. If you are wondering what to write […]