By Mark Homer At live CLEs and in webinars, at legal marketing events and on daily calls with our clients, we speak to hundreds of lawyers each year from across the country about their marketing and online presence. And one question we often get, truthfully, is one that sometimes drives our own internal team a […]
Archives for February 2016
ARE YOU INADVERTENTLY NATIVELY ADVERTISING?
By Jabez LeBret With the political circus surrounding the still far off election, the FTC announced a huge announcement that could directly impact your law firm’s marketing. This new rule on native advertising (we will get to what that is in a second) was overshadowed in December by other news. Many things in life go […]
TAKE 5: WHAT YOU NEED TO KNOW FROM GOOGLE’S GENERAL GUIDELINES
By Jenny Lewin Google released their General Guidelines on November 12, 2015. And in case you haven’t yet sifted through the long 160-page document, luckily we have you covered. This is a big deal because it is the first time that the entire Guideline document has been released to the public. A few years ago, […]
WARNING: DON’T IGNORE YOUR NETWORK
By Justine Daley Schmoozing. Small talk. Mindless chit-chat. I know, and I get it. There are a lot of negative connotations to the term “networking.” But whatever you call it, and as taboo as it may seem, building and maintaining a network in your industry is important to your growth as a professional, even in […]
SPLIT TESTING FOR WORDPRESS
By Chris (Tres) Homer Last month Brianna wrote about the importance of split testing on your law firm’s website. And if you haven’t read it, I highly recommend it. At GNGF, we always want to do bigger and better things, and use quality data to drive our decisions—for both our clients and with our own […]
Should Your Law Firm Invest in PPC or SEO?
It has been recently confirmed that Google is going to stop displaying ads down the right side of the search engine results page (SERP). This is a major change that is going to affect every single Adwords user. The change in the ad layout will finish rolling out Monday, February 22, 2016. The new ad […]