By Justine Daley Let’s get right to it because I’m not going to sugar coat this. Link building is important and that is a fact that isn’t going to fade away. Why? You read in last month’s newsletter that age of domain affects ranking. And the way to overcome age of domain is by building […]
Archives for March 2016
PLACES YOU MIGHT LEAK YOUR CLIENT’S CONFIDENTIAL INFORMATION
By Jabez LeBret Remember when you could stroll down the street on a sunny afternoon, comfortable that you are not at risk of violating your client’s confidentiality? Thank you Internet for making things in life easier—including accidentally violating Model Rule 1.6 Confidentiality of Information. This is not intended to scare you. Technology has positively impacted […]
THE UNEXPECTED SUCCESS FACTOR: COMMUNICATION
By Mark Homer At GNGF we follow the old adage that, “Readers are leaders.” It definitely starts at the top, as Jabez and I are both avid readers. Everyone at GNGF is encouraged to read or listen to books, articles, blogs, podcasts, etc. and share new ideas with the entire team. A few times a […]
LINKEDIN VS. AVVO: DETERMINING ROI
By Jenny Lewin At GNGF, we stress the importance of establishing a presence on social media sites. With all of the options—Facebook, Twitter, LinkedIn, etc.—we know that it is difficult to determine where to channel your efforts, but with the rise of offsite content platforms, the options are only increasing. As Avvo, LinkedIn, Medium, and […]
DON’T TAKE RISKS WITH YOUR ONLINE REVIEW STRATEGY
By Chris Casseday As you probably already know, online reviews are extremely important. And this applies to law firms, restaurants, and countless other businesses. Many companies obtain reviews through sweepstakes contests. Participants are able to enter the sweepstakes by leaving a review on the website. Nike, Nordstrom, and JCPenney all offer between $100 and $1000 […]