By Chris (Tres) Homer It has been no surprise that Google loves customer reviews. They made it a ranking factor, put it front and center in front of searchers, and even allowed people to read all of the reviews right from the SERP. The most recent change by Google further showcases just how important reviews […]
Archives for April 2016
FOR LAW FIRM WEBSITES, STANDING STILL MEANS FALLING BEHIND
By Mark Homer “We’ve invested a lot of money in marketing, but do we really need to keep spending?” I was speaking with a lawyer about our services and their law firm marketing challenges when this question came up. I was struck with déjà vu. I’d been asked that same question, just earlier that month. […]
PATIENCE IS A VIRTUE, EVEN IN SEO
By Chris (Tres) Homer At GNGF, we pride ourselves in stepping back and analyzing the whole situation. We have a great team of campaign engineers who are all Analytics certified and Adwords certified who enjoy digging through data all day. It is precisely this data that we use to create a strategy that’s unique to […]
MOBILE RESPONSIVE OPTIMIZED FOR CONVERSIONS
By Brianna Sullivan It’s predicted that by 2019 mobile web traffic will increase by 480%, yet most site conversions are still coming from a desktop or laptop computer. This equates to nearly a 280% gap between desktop and mobile convertors. So why is your site not converting on mobile, even if you’ve taken the effort […]
HOW SUMMER INTERNS CAN BOOST YOUR MARKETING EFFORTS
By Kathryn Tilmes Summer is quickly approaching, which means that many students who are enrolled in law school and business school are looking for a way to develop their professional growth through internships. At GNGF, we utilize the local university’s co-op program, which allows us to have marketing students as a part of our team […]
3 LAW FIRM SOCIAL MEDIA STRATEGIES YOU CAN IMPLEMENT TOMORROW
By Jabez LeBret Pay to Play with Facebook Your Facebook strategy starts with paying-to-play. There is almost zero organic reach anymore. However, Facebook allows for two types of strong targeting: psychographic targeting or like-audience targeting. Psychographic targeting is a fancy way of saying more than just demographics. What are people’s interests and habits? Within the […]