By Mark Homer The other day I was talking with a partner at a small law firm about the pros and cons of local and cloud storage. He was overwhelmed, debating on whether to set up an in-office server or utilize cloud services to handle email and file storage. But my advice was simple: I […]
Archives for August 2016
WHAT IS A LEAD WORTH TO YOU?
By Chris Homer How do you measure the effectiveness of your online strategy? Obviously, the answer is lead flow. A rock solid, online strategy leads to increased phone calls month after month. But how many of these phone calls are quality leads? How many of those leads turn into clients? How much is your average client […]
FACEBOOK IS CONSTANTLY CHANGING: ARE YOU UP TO SPEED?
By Ben Dahl Facebook has gone through many evolutions since its origin, growing from just a couple hundred users to over a billion. This college dorm room project has become a dominant social media platform, and where it plans to go in the future could have serious implications on moves your firm should make. Facebook offers unique marketing […]
REINVENTING THE BRAND: A FORMULA FOR SUCCESS
By Brianna Sullivan “Every brand creation project is either a startup or a turnaround,“ explained Valerie Jacobs, Chief Insight & Innovation Officer of LPK, a global design and branding firm, at a recent Cincinnati American Marketing Association event. Dominoes is a turnaround. Uber is a startup. But what about your law firm? Most law firm clients come […]
LAWYERNOMICS TAKEAWAYS WITH TONY GARGULIE
By Justine Daley Every year, hundreds of lawyers flood to Las Vegas to immerse themselves in the law firm marketing education that Lawyernomics provides. I interviewed one of them: Tony Gargulie, an attorney at The Law Offices of Barbara A. Bowden about his experiences at Lawyernomics this year. We talked for over an hour about his takeaways, […]