By Brianna Sullivan Many designers who work in the digital marketing space will encounter conflict when combining user experience (UX) principles with SEO requirements, myself included. But as pointed out by Rand Fishkin in a recent Moz Whiteboard Friday, a designer in a “UX-only world” thinks only about one kind of user: someone who arrived at the site […]
Archives for October 2016
ANATOMY OF A SUCCESSFUL FACEBOOK ADVERTISEMENT
By Kinan Alhoch Advertising on Facebook seems simple; you plug in your credit card information, boost your page’s post, and you’re done. Just because it is easy to do doesn’t mean you’re guaranteed success. Here are a few tips if you’re thinking about Facebook advertising. Boost Relevant Content An ad must include relevant content, with […]
DOES BEING GENEROUS INCREASE YOUR POWER AND INFLUENCE?
I recently came across this question about power and influence while listening to an NPR Hidden Brain podcast episode, and later reading “The Power Paradox — How We Gain and Lose Influence,” by UC Berkeley psychologist, Dr. Dacher Keltner. In the book, Dr. Keltner explains results of scientific research studies that show emotional and social […]
NEW FROM GNGF: MONTHLY WEBINARS
By Chris (Tres) Homer Our purpose is to, “educate and empower lawyers to grow their business,” and our CLE’s, best selling book, and monthly newsletters support those educational goals, but we recently decided it is time to do more. We’ve started producing webinars again,giving you the opportunity to learn even more about legal marketing outside of our regular […]