We are very happy to welcome Melina to our GNGF team. We took some time to interview her and learn more about her (she hails from Germany!) and her perspective on design, especially design for law firms. Check her out! What are some must know things about you? I was born and raised in Germany;…
Archives for March 2017
Infographic: Millennials and Mobile Marketing
Smartphones have practically become an appendage for most millennials. They’re using their phones to shop, connect with friends, share content, and yes even look for an attorney. But just HOW attached are they, really?
How Do Millennials Hire Lawyers?
Today there are 75 million millennials in the U.S. making up about 20-25% of the population. They have the largest population of any generation in American history, and they are starting to dominating the market place. As Tina Wells, CEO and founder of Buzz Marketing Group, puts it, “They definitely have money to spend.” Millennials…
Embrace Cause Marketing, Market to Millennials
How do you view millennials? Do you see them as a generation to embrace or do you tend to balk at them? According to a survey done by The Boston Consulting Group , non-millennials view the millennial generation as spoiled, lazy, or entitled. But when describing themselves, millennials perceive themselves as hard working, open minded, and social. This difference in perceptions can hinder a…