By Justine Daley Over 50 percent of traffic to your website is from a mobile device, but all of your website visitors want your website to be fast. Site speed is important; you may have read previous articles about site speed being a ranking factor, especially with the impending mobile first Google index. But recently […]
Archives for April 2017
3 Ridiculously Obvious Reasons Why People aren’t Clicking on your Content
By Ben Dahl Take a look at this search result for “what to do after a car accident.” Notice anything? 1. Everyone has the same content. On a quick scroll, what would stand out to you? Probably the only unique result. User focused headlines are stronger than SEO focused headlines. Sources that provide checklists and […]
5 Supercharged Conferences You Haven’t Heard Of
By Ben Dahl Reading, listening to podcasts, and attending webinars are great ways to learn about advanced law firm digital marketing techniques, but there is nothing like attending a conference to supercharge your knowledge and get you pumped up to take your firm a few steps forward through marketing efforts. If you’ve read our newsletter […]
Why Your Law Firm Should Use Client Personas
By Brianna Sullivan A key part of brand development is developing one or more “personas”, or users of the brand. These personas are kept in mind throughout the entire branding and design process, and should help to shape decisions in the future. Previously we have discussed the importance of identifying your target market to guide […]