Imagine that you invested in an entire remodel for your house. Everything is gutted and replaced with new finishes, from the flooring to the countertops and even the light switch covers in every room. When the project is finally complete, you marvel at the modernity your “new” home and how much it matches your personal […]
Archives for June 2017
Google PPC Takes Over Mobile Landscape (And Other Reasons Why You should Start AdWords)
At the end of 2016, we predicted that we would see a continued need for law firms to increase the proportion of paid advertising in their marketing mix. And since then, we’ve only received confirmation of that prediction with each one of Google’s changes. We had heard rumors that Google was going to start including […]
Why the Best Way to Combat a Negative Review is to Get More Positive Ones
By Chris Casseday You already know that your firm needs online reviews, but what happens when you get a negative one? A variety of emotions may overtake you, anger usually being one of them. I believe that it is perfectly normal to get angered after someone says negative about you or your firm, but let’s talk […]
The 6 Ways People Hire a Lawyer… On Their Phone
The other day I was sitting in my mechanic’s lobby getting my air conditioner fixed when I noticed a car getting hauled in on the back of a flat bed. The passenger’s side front end of the car was mangled beyond repair, fluid still leaking everywhere, clearly totaled. I then watched a car pull in […]