Welcome to our SAQ Article Series. An SAQ—or “should ask question”—are the questions we wish law firms would ask. It is inevitable that referrals will continue to go online to find more information about the attorney or law firm that they were referred to before they contact them. We see the same behavior in every […]
Archives for October 2018
How do I track which marketing efforts are bringing prospects to my firm?
Welcome to our SAQ Article Series. An SAQ—or “should ask question”—are the questions we wish law firms would ask. We cannot stress enough how important this question is. You cannot compare the different areas you are investing your marketing dollars if you are unable to track the campaigns where your prospective clients are being generated. […]