I’ve been on a couple of calls recently in which the attorney I was talking to asked me this very question, “should I invest my marketing budget in SEO or in paid ads?” On the surface, while it looks like a relatively straightforward question, there are a large amount of underlying complexities that must be […]
Archives for February 2019
Is Organic Search Dead? No, But It’s Not the Same.
Since Google introduced “infoboxes” to their search results pages (SERPs) in 2012, they have continued to expand the types of knowledge that they display, as well as the depth of information that they provide. This has especially held true in recent years, as they have added answer cards to the top of SERPs, essentially telling […]
Protect Your Referrals Challenge Day 8: Avvo
We have focused on two of the highest ranking and most visible ‘directory listings’ already: Google & Facebook. Now it is time to turn our attention to the next tier of directory listings, industry-specific and local directories. First up is Avvo. In case you have been practicing law out of a cave for the past […]
Google My Business Changes How You Define Your Service Area
Google recently rolled out an update to the Google My Business platform that changes the way that a service area is defined for local businesses. This change allows you to be more specific with your service area, and it should provide a better experience for people searching for local businesses that are available in their […]
Protect Your Referrals Challenge Day 2: Take Inventory of Your Web Presence
Before we start our work, we need to take inventory of your current “referral” web presence. What I mean by referral web presence is what shows up in the search results when someone types in your name and your firm name. It makes sense that someone who is typing in your firm name or your […]
Protect Your Referrals Challenge Day 1: Introduction
If you are like the majority of law firms we work with, a lot of your business comes from referrals—and you want that to continue. Many firms contact us because they’re feeling a slowdown in the number of referrals calling their firm. This slowdown prompts them to begin working on their online presence to drive […]