Yesterday we sent a more personal email out to your best fifteen to twenty clients from the past couple of years. Today we are going to work on crafting an email you can send to your happy clients at the end of each case going forward. We will talk about other ways to ask for…
Archives for March 2019
Protect Your Referrals Challenge 24: Asking for Reviews
Now that you have a goal for the number of reviews to get, let’s talk about how you are going to start building a review culture in your firm. First, a quick warning. The review sites know that they provide an important service to consumers and help influence decisions around what businesses to visit. Because…
Protect Your Referrals Online Challenge Day 23: Reviews
We are going to do some research today. Just like we did previously, we are going to look at how our web presence stacks up against the competition. The next few days we will be focused on the online reviews. Reviews are critically important for your web presence and especially for protecting your referrals. As…
Protect Your Referrals Online Challenge Day 22: Google Analytics & Search Console
Now that your website has the minimum items required to Protect Your Referrals, we need to make sure that Google knows that it exists. We also want to setup Google Analytics so that you can track different metrics about your websites performance. There is a lot of advanced data analysis that you can do with…
Protect Your Referrals Challenge Day 21: Title Tags & Meta Descriptions
Today we are going to get a bit technical, however, most of what we are going to discuss are things you can do when you create pages in standard tools like WordPress with just a simple plug-in. Title Tags A title tag is a piece of code in your website’s HTML (HTML is the code…
Protect Your Referrals Challenge Day 20: Your Contact Page
Day 20 – you are two thirds of the way there. Keep up the momentum! To help you celebrate your progress, today’s challenge will be a little easier. Today we are working on the content for your Contact page. It is good practice to have a page on your website that provides a little more…