By Ben Dahl
Reading, listening to podcasts, and attending webinars are great ways to learn about advanced law firm digital marketing techniques, but there is nothing like attending a conference to supercharge your knowledge and get you pumped up to take your firm a few steps forward through marketing efforts. If you’ve read our newsletter before, you’ve probably heard about Lawyernomics, or PILMMA, but what are some other conferences worth attending?
Social Media on the Golden Coast—Social Media Marketing World
San Diego is not too shabby a venue for the nation’s most informative social media conference. Though SMMW is not legal-specific, there is an infinite wealth of knowledge provided by the speakers every year from which you can harness incredible value. Understanding social and how to properly utilize it is fundamental to marketing your firm.
This year’s speakers included:
- Jay Baer – President of Convince & Convert
Turning your customers/clients into brand advocates.
- Mari Smith – “The Queen of Facebook”
Facebook advertising: An hour a day.
- Bryan Kramer – CEO of PureMatter
Expert on the art of sharing
- Dennis Yu – CTO of BlitzMetrics
Facebook ads for a dollar a day and amplifying your brand.
Michael Stelzner and Phil Mershon are committed to making Social Media Marketing World as cutting edge and informative as possible. There is no doubt that you will make back the investment on this conference pass. This conference is perfectly suited for anyone from beginners to advanced strategists that want to improve their business online.
Did I mention we had a party on an aircraft carrier?
Click here for more info.
Search Engine Dominance—MozCon Local
Moz is the industry leader in SEO (getting found in search), and how to do so locally. As Google’s algorithm continues to become more local-focused, it is essential to understand the art of local marketing.
This from Moz:
“Informative for national and regional brands, agency marketers, and business owners, you’ll learn next-level tips and tricks for building citations, creating content, getting reviews, and optimizing SEO and local ranking factors as you attend talks, participate in live Q&A, and mix with fellow in-house and agency marketers, and consultants.”
Speakers from this year included:
- Rand Fishkin – CEO of Moz
- Nate Evans – Yelp Guru
- Christi Olson – Bing
- Willys DeVoll – Google
Keep MozCon Local on your calendar for next year, and spend an educational weekend in Seattle. This conference is perfect for local businesses looking to maximize their presence in their city. Slightly more advanced for people with some knowledge of digital.
More info here.
Back to San Diego—Traffic and Conversion Summit
“The largest, and best, marketing event you’ve never heard of.”
Have a website and aren’t converting? T&C is the perfect place to learn how to get more from the traffic you are already getting.
The digital world changes so fast, and it is hard to know what to even pay attention to. This conference concentrates the world’s leading experts into one jam-packed weekend, so you can learn about the most cutting edge trends.
The waitlist for 2018 is already open. Who wouldn’t want to escape the cold for a weekend in February with a weekend in San Diego. This conference is perfect for anyone who wants to learn how to make more out of what they already have or generate more leads altogether. Tactics may be too in depth, but the overall conceptual strategy will make a lasting impact.
More info here.
Who Wants To Jam in Local?—VendastaCon
You’ll want to watch this.
Vendasta is the 800-pound gorilla in local marketing. Haven’t heard of them? That’s because they are behind the scenes white-labeling others’ successes. If you want to understand how to dominate in the local space, then you need to attend VendastaCon.
We sent our team to VendastaCon this year because we understand local is at the core of successful law firm marketing. Adopting the techniques taught at this conference will put you miles ahead of your competition.
Speakers this year included:
- George Leith and Nykea Behiel – Vendasta
- Dennis Yu – BlitzMetrics
- Kevin Lau – Google
VendastaCon is a conference where your learning is only matched by the fun. A couple days in Austin, Texas with live music never hurt anyone. Vendastsa is a must to know about as a local law firm. Even if you don’t want to learn how to use it, you need to know what it is and how the digital world is adapting.
Find Your Legal Groove—Clio Cloud Conference
You know Clio, right?
If you don’t, they provide practice management software.
Here’s what they have to say about their conference:
“The Clio Cloud Conference will provide you with exclusive insights and the latest news on important issues in law and technology. You’ll also rub shoulders with legal professionals and industry-gurus from around the world. It’s the best way to uncover innovative ways to operate and grow your practice.”
Not only is this conference legal-specific, but it is up to date with the most recent changes in technology. Just as it is essential to learn how to market your firm based on the latest trends in digital, managing your practice effectively in a cyber world will help you stay ahead of the competition and provide security for your clients.
This is a no brainer for anyone looking to improve their law firm management strategies.
Speakers for this year include:
- Kimberley Motley – Founder of MotleyLegal
- Melanie Heller – Vice President Bloomberg Law
- Jack Newton – CEO at Clio
- Gary Vaynerchuk – CEO of VaynerMedia
How does this conference sound? Attend in September in New Orleans.
More info here.