If linkbuilding isn’t a piece of your digital marketing strategy, you’re missing out. Your website backlink profile—simply put, all of the websites linking to your law firm site—is a key ranking factor and most will tell you that it is safe to assume that it is the number one factor that Google takes into account. […]
Focus On Conversion To Maximize Your Mobile Traffic
Website traffic from mobile devices is at an all-time high. As of January 2017, over 77% people own a smartphone and the trend isn’t going to stop anytime soon. These people use their phones for just about everything, including finding an attorney online.
We have seen mobile traffic increase significantly for all of our clients over the last several months. This is probably true for your website too. What are you doing to maximize these visitors and promote conversion?
Why the Best Way to Combat a Negative Review is to Get More Positive Ones
By Chris Casseday You already know that your firm needs online reviews, but what happens when you get a negative one? A variety of emotions may overtake you, anger usually being one of them. I believe that it is perfectly normal to get angered after someone says negative about you or your firm, but let’s talk […]
6 TAKEAWAYS FROM PILMMA 2016 SUPER SUMMIT
Last month I was fortunate enough to attend the PILMMA 2016 Legal Marketing & Management Super Summit in Salt Lake City, Utah. Lawyers from across the country gathered for the 3-day summit to learn from over 30 speakers about how to better market and manage their law firm. What is PILMMA? The Personal Injury Lawyers […]
CELEBRATING 5 YEARS: MY GNGF JOURNEY
By Chris Casseday It’s a great exercise to reflect on periods of your life where you’ve experienced growth. I’ve recognized that the past 5 years of my life have been filled with some great milestones, both personal and professional. I’ve been on a very exciting personal journey over the last 5 years. I got married […]