Should Link Building Be A High Priority for Your SEO Efforts? Let me be clear; I am not going to argue that your backlink profile should not be a consideration in your law firm’s Search Engine Optimization efforts. However, both honest misunderstandings and bad information circulated by bad actors continue to permeate discussions on the […]
Protect Your Referrals Online Challenge Day 30: Your First Online Strategy
Here we are on Day 30, the last day of this challenge. Congratulations for making it through. This is one of our tougher challenges. There is a lot to start in this 30 days. In fact, for most of you, I assume many of you have a list of items that you will need to […]
Protect Your Referrals Online Challenge Day 29: Claim Google & Bing
Today we will spend time tying up any loose ends from the directory listing work you did at the beginning of the 30-days. Refer back to your Directory Listing Tracker spreadsheet. Are there any remaining directory listings that you needed to come back to work on? If you needed to have a postcard sent to […]
Protect Your Referrals Online Challenge Day 28: Culture of Reviews
You should have a jumpstart on your reviews from some of your best clients now. After yesterday’s challenge, I hope you are excited to start getting feedback from every client that you work with. It is one thing as a partner in your firm to have a goal of getting feedback from all clients, but […]
Protect Your Referrals Online Challenge Day 27: Review Tools
At this point, you have the basics of an online review strategy. We have started personal outreach to your best clients and going forward, you have created an email to send to your satisfied clients. However, this just covers trying to gather reviews for your law firm. I suggest that while you are taking these […]
Protect Your Referrals Online Challenge Day 25: Continue Reaching Out
Today we are continuing our work with online reviews and reaching out to your top twenty clients you started working on yesterday. Today take the time to follow-up with a second phone call or to check-in with your team on anyone they reached out to. Continue this effort until you get at least ten new […]