Increase the ROI of your marketing campaigns from the middle-out, with improvements to the way you capture, screen, and schedule new leads. By Maddy Martin, Smith.ai Maddy recently joined us on our GNGF LIVE! broadcast where we discussed referrals, your intake process, and more. Catch the replay here. Solo attorneys face extra burdens compared to […]
Protect Your Referrals Online Challenge Day 26: Create an Email
Yesterday we sent a more personal email out to your best fifteen to twenty clients from the past couple of years. Today we are going to work on crafting an email you can send to your happy clients at the end of each case going forward. We will talk about other ways to ask for […]
Protect Your Referrals Challenge 24: Asking for Reviews
Now that you have a goal for the number of reviews to get, let’s talk about how you are going to start building a review culture in your firm. First, a quick warning. The review sites know that they provide an important service to consumers and help influence decisions around what businesses to visit. Because […]
Protect Your Referrals Online Challenge Day 23: Reviews
We are going to do some research today. Just like we did previously, we are going to look at how our web presence stacks up against the competition. The next few days we will be focused on the online reviews. Reviews are critically important for your web presence and especially for protecting your referrals. As […]
Protect Your Referrals Online Challenge Day 22: Google Analytics & Search Console
Now that your website has the minimum items required to Protect Your Referrals, we need to make sure that Google knows that it exists. We also want to setup Google Analytics so that you can track different metrics about your websites performance. There is a lot of advanced data analysis that you can do with […]
Protect Your Referrals Challenge Day 21: Title Tags & Meta Descriptions
Today we are going to get a bit technical, however, most of what we are going to discuss are things you can do when you create pages in standard tools like WordPress with just a simple plug-in. Title Tags A title tag is a piece of code in your website’s HTML (HTML is the code […]