Recently, several GNGF team members attended the Content Marketing World conference in Cleveland to stay updated on the latest trends in the industry and to see what changes apply to legal marketing. Here are our biggest takeaways: Help over hype: The major trend in marketing today is giving the customer useful information rather than promoting a […]
Have You Optimized Your Marketing Budget?
Recently, we were talking with a client about tracking how his prospects find the firm, whether that is through an online search, word of mouth, or print advertisements. The client mentioned that it is becoming very rare for a prospect to check just one box. Even if a prospect hears about the firm from a […]
The ethics of LinkedIn
In recent years, the ABA and a number of state bar associations have attempted to more specifically outline the ethics of online advertising. Some areas, however, still remain gray. One such area is LinkedIn endorsements. On LinkedIn, members may “endorse” each other for their skills and expertise. You may request an endorsement from someone you […]
Why You Should Take a Second Look at Your Website’s Font
When designing a website, simplicity outweighs extravagance in terms of usability and conversion. The fact is that you are a lawyer—not a design firm or artist. The focus of your site should be on conversion—getting potential clients to call you or request an appointment—rather than on looking pretty. That being said, you shouldn’t throw design […]
Warning: Create Citations with Care
Creating citations (also called online directory listings) is likely one of the most time-consuming, labor-intensive parts of building a successful online presence. And beware anyone who says otherwise! We’ve mentioned before—on our blog and in our presentations—that citations must have the exact same information, down to the last punctuation mark, in order to positively affect […]
Subtle ruling indicates major ethics violation possibility
From Florida to Ohio, several states’ ethics boards are beginning to adopt a stance that will have a major impact on the proper tactics to increase a law firm website’s ranking. Make one wrong move here, and you could find yourself front and center to an ethics inquiry. What is the issue? Recently, several states […]