350% Increase in Monthly Leads
This client practices workers’ compensation in Atlanta, GA. Over the past two years, we’ve seen significant organic growth and new clients from the internet as a result of our marketing consulting and execution.
Prior to working with GNGF, this client worked with a well-respected marketing agency. The prior agency placed all marketing efforts into paid ads (Google and Facebook) and did not prioritize SEO. As a result, this client was virtually invisible within the organic search results – less than 1% visible for all non-branded tracked keywords.
As a result of working with GNGF, this client went from 0.38% visible on desired keywords to now nearly 30% visible in one of the most competitive markets in the country – a 7,760% increase in visibility. This client is now positioned for success and it is translating to increased revenue each month.
Words From Our Client
“I couldn’t be any more pleased with these folks. We have seen such substantial movement since joining with them. I would recommend them to any practice looking for greater visibility.”
The importance of ranking prominently within the search results cannot be understated or ignored. It should come as no surprise that more “Page 1” rankings on Google lead to more website traffic (and leads).
This client came to us with a website that was nearly invisible in the search results for any keyword (aside from the firm name). We got started right away and identified 75 target keywords to focus on – which directly impacted our SEO and content strategy efforts.
Initially, this client had 14 keywords (out of 75) ranked in the top 100 search results. In other words, someone would have to go several pages deep within the search results to find our client’s website. As a result, this client received only a handful of organic sessions per month.
Our client is now ranking in the top 100 search results for 75 of 75 target keywords, and 36 of the keywords are now ranked within the top 3!
The Data Tells The Real Story
Since working with GNGF, our client’s web presence has grown significantly in all key performance areas, including:
- Organic Visibility: When looking year over year, our client’s website is now 600% more visible in the search results.
- Organic Clicks: Our client has seen an increase of 150% in clicks from search.
- Organic Traffic: To date, our SEO efforts have resulted in a 281% increase in organic traffic and we are seeing new all-time high traffic levels each month.
- Keyword Ranking Visibility: Our efforts resulted in visibility going from 0.38% to 29.87% for our client’s top 75 targeted keywords.
- Keyword Distribution: Our keyword positioning has continued to improve, resulting in more top 3 and top 10 ranked keywords than ever before.
Local Search Rankings (Google Business Profile)
Ranking within the maps on the search results page is critical for organic success online. When we first started working together, our client was not ranking in the local results for any practice area related keyword. Now, they’re ranking in the top 3 for over 30 very competitive keywords related to their core practice areas.
For example, here’s our client’s ranking for keywords related to workers’ compensation in Atlanta, GA.
Are You Ready to Grow Your Firm?
Contact us today to see how we can create a marketing strategy that will grow your firm this year. We’re looking forward to featuring your firm in a future case study!