Challenge

Now that you have moved a lot of your CV information off of your homepage and replaced it with emotional, consumer advocacy copy, you still need a place to tell the prospective referral about you as the attorney they could potentially be working with for months to help solve their complex issue. That is where […]

After yesterday’s assignment, you should either be confident that your website works on a mobile device and positively represents your firm or you should have a plan to create a better designed and mobile-friendly website. Over the next four days, we are going to focus on the content to put on your website. Today our […]

It’s day 16 of the challenge and now finally we leave directory listings behind. We are going to focus on your website for the next few days. Your website is the central hub for all of the different directory listings and social media profiles you have created and optimized so far. While a prospective client […]

Welcome to Day 15. This is just a reminder that today’s challenge is to finish up the directories that you didn’t get to on Day 14. Below are the instructions from yesterday. After today we move on to discuss your website. Today we will go back to your Snapshot report that you received when this […]

Welcome to Day 14. A quick recap on what you have done so far: You have spent time working on your template so can be very consistent in your directory listings You submitted updates to the big data providers like Acxiom and InfoGroup You claimed (or requested a postcard if needed) your Google My Business […]

Today is the last day we are working through the list you created on Day 10. If you need a few more days that is fine, but we will be moving on to the next step tomorrow. Just to give you some relief, you may be happy to know that we only have two more […]