Content

Are you losing referrals you didn’t know you had? Over the past few years there has been a plethora of data and statistics describing how consumers utilize online search, review websites, social media, and mobile devices to look for local businesses. While we believe all of this data is correct in the direction things are […]

When you are creating your law firm’s online presence, it’s only natural to try to expand your client sphere. However, don’t forget about the importance of your local community. When clients are in need, they will be looking for credible lawyers nearby.

Pandas are represented as one of the most gentle mammals in the animal kingdom. Unless provoked, the bears won’t do much damage. Google seems to have caught on to this: its Panda algorithm is being softened for small businesses. Google’s head of the Webspam team, Matt Cutts, announced at Search Market Expo that the team […]

Images have always been a critical part of social media, but are more important now than ever before. In early 2012, Facebook opened the door to image centric social media by buying Instagram and introducing the new timeline. We are only a year removed from these game-changing moves, and the results are significant. Social media […]

Recently, several GNGF team members attended the Content Marketing World conference in Cleveland to stay updated on the latest trends in the industry and to see what changes apply to legal marketing. Here are our biggest takeaways: Help over hype: The major trend in marketing today is giving the customer useful information rather than promoting a […]