Everyone says my law firm should be on Twitter and Facebook, I don’t have time for that, what should I do? Updated November 5, 2019 In terms of Social Media, there are four items we want lawyers to think about: Have a branded presence on the major social media networks Treat social media as it…
FAQ
FAQ: I get most of my business from referrals, why do I need to worry about being online?
This is a very fair question that we’ve been asked quite a bit in the past. Although, these days we’re more often asked: “I used to get a lot of my business from referrals, but that is drying up. How can I start getting new business from online marketing?” A couple of years ago we…
How Do I Work Best With My Law Firm Marketing Team or Agency?
As we’ve talked to attorneys throughout the years, we’ve noticed that a number of law firms have a deep mistrust of marketers and agencies. Some have been burned before by agencies that weren’t transparent with their methods or results. Others blame a lack of prospects or new clients on the agency, saying they wasted their…
FAQ: Do I Need to Create Videos for My Law Firm?
I was told that videos work very well for getting new leads, should I dedicate my time and resources to create these? My short answer is “Yes, videos work well for helping to get new leads” BUT depending on where you are in the maturity of your online presence and the budget you have for…
How Do I Protect My Referrals as They Move Online?
Welcome to our SAQ Article Series. An SAQ—or “should ask question”—are the questions we wish law firms would ask. It is inevitable that referrals will continue to go online to find more information about the attorney or law firm that they were referred to before they contact them. We see the same behavior in every…
How do I track which marketing efforts are bringing prospects to my firm?
Welcome to our SAQ Article Series. An SAQ—or “should ask question”—are the questions we wish law firms would ask. We cannot stress enough how important this question is. You cannot compare the different areas you are investing your marketing dollars if you are unable to track the campaigns where your prospective clients are being generated….
