Welcome to our SAQ Article Series. An SAQ—or “should ask question”—are the questions we wish law firms would ask. We cannot stress enough how important this question is. You cannot compare the different areas you are investing your marketing dollars if you are unable to track the campaigns where your prospective clients are being generated. […]
We have always been very upfront that it takes time to see search engine optimization (SEO) strategies drive enough traffic to start to see a return on the investment. In fact, it can take up to 12 months or more for some parts of the country and practice areas. Our data shows that this law […]
After spending a couple of hours talking about how law firms need to manage their online web presence, I often get this question. It often comes across in one of two ways, either the person sounds very defeated, or they are trying to challenge the content by saying they spent some money online and didn’t […]
You may be surprised by my answer here, and maybe I am being a bit contrarian or borderline idealist, but I do not believe that most lawyers should have a blog on their website. What? Are you crazy? I know that there are over 7 million results on Google when searching for, “should lawyers blog?” […]
Website traffic from mobile devices is at an all-time high. As of January 2017, over 77% people own a smartphone and the trend isn’t going to stop anytime soon. These people use their phones for just about everything, including finding an attorney online.
We have seen mobile traffic increase significantly for all of our clients over the last several months. This is probably true for your website too. What are you doing to maximize these visitors and promote conversion?
By Chris (Tres) Homer There is nothing more frustrating than needing information in a pinch and being stuck waiting, seemingly forever, for a website to load. It’s even more frustrating when after all that wait time, the page you just spent the last 5 seconds (forever I know) loading is not even relevant to the information […]