Law Firm Marketing

By Brianna Sullivan A key part of brand development is developing one or more “personas”, or users of the brand. These personas are kept in mind throughout the entire branding and design process, and should help to shape decisions in the future. Previously we have discussed the importance of identifying your target market to guide […]

Today there are 75 million millennials in the U.S. making up about 20-25% of the population. They have the largest population of any generation in American history, and they are starting to dominating the market place. As Tina Wells, CEO and founder of Buzz Marketing Group, puts it, “They definitely have money to spend.” Millennials […]

How do you view millennials? Do you see them as a generation to embrace or do you tend to balk at them? According to a survey done by The Boston Consulting Group, non-millennials view the millennial generation as spoiled, lazy, or entitled. But when describing themselves, millennials perceive themselves as hard working, open minded, and […]

Last month I was fortunate enough to attend the PILMMA 2016 Legal Marketing & Management Super Summit in Salt Lake City, Utah. Lawyers from across the country gathered for the 3-day summit to learn from over 30 speakers about how to better market and manage their law firm. What is PILMMA? The Personal Injury Lawyers […]

By Mark Homer The other day I was talking with a partner at a small law firm about the pros and cons of local and cloud storage. He was overwhelmed, debating on whether to set up an in-office server or utilize cloud services to handle email and file storage. But my advice was simple: I […]

By Tara Bailey As Account Managers, we are often asked whether or not paid law directory services like Avvo, Findlaw, and Lawyers worth the investment. When deciding if these paid services are right for your firm, there are a number of benefits to consider. BRANDED SEARCH From an SEO perspective, one of the most important […]