Last month I was fortunate enough to attend the PILMMA 2016 Legal Marketing & Management Super Summit in Salt Lake City, Utah. Lawyers from across the country gathered for the 3-day summit to learn from over 30 speakers about how to better market and manage their law firm. What is PILMMA? The Personal Injury Lawyers […]
Law Firm Marketing
LAW FIRM MARKETING AGENCIES ARE LIKE CLOUD COMPUTING
By Mark Homer The other day I was talking with a partner at a small law firm about the pros and cons of local and cloud storage. He was overwhelmed, debating on whether to set up an in-office server or utilize cloud services to handle email and file storage. But my advice was simple: I […]
ARE PAID LAWYER DIRECTORIES WORTH IT?
By Tara Bailey As Account Managers, we are often asked whether or not paid law directory services like Avvo, Findlaw, and Lawyers worth the investment. When deciding if these paid services are right for your firm, there are a number of benefits to consider. BRANDED SEARCH From an SEO perspective, one of the most important […]
FOR LAW FIRM WEBSITES, STANDING STILL MEANS FALLING BEHIND
By Mark Homer “We’ve invested a lot of money in marketing, but do we really need to keep spending?” I was speaking with a lawyer about our services and their law firm marketing challenges when this question came up. I was struck with déjà vu. I’d been asked that same question, just earlier that month. […]
Should Your Law Firm Invest in PPC or SEO?
It has been recently confirmed that Google is going to stop displaying ads down the right side of the search engine results page (SERP). This is a major change that is going to affect every single Adwords user. The change in the ad layout will finish rolling out Monday, February 22, 2016. The new ad […]
2015: LEGAL MARKETING YEAR IN REVIEW
Local search changed (again). Avvo is stronger than ever. And social media competence went from important to necessary. Needless to say, 2015 was a big year for the law firm marketing industry. Read through our infographic review of legal marketing in 2015.
