Law Firm Marketing

In recent years, the ABA and a number of state bar associations have attempted to more specifically outline the ethics of online advertising. Some areas, however, still remain gray. One such area is LinkedIn endorsements. On LinkedIn, members may “endorse” each other for their skills and expertise. You may request an endorsement from someone you […]

When designing a website, simplicity outweighs extravagance in terms of usability and conversion. The fact is that you are a lawyer—not a design firm or artist. The focus of your site should be on conversion—getting potential clients to call you or request an appointment—rather than on looking pretty. That being said, you shouldn’t throw design […]

From Florida to Ohio, several states’ ethics boards are beginning to adopt a stance that will have a major impact on the proper tactics to increase a law firm website’s ranking. Make one wrong move here, and you could find yourself front and center to an ethics inquiry. What is the issue? Recently, several states […]

We’ve had directory listings (also called citations) on our mind over the past couple of weeks, which you might have already known from our recent blog post about moving and local search. Since we moved, our team needed to update all of the GNGF citations to reflect our new address, which brings us to our […]

The GNGF office just moved this past weekend, and we are immensely excited! After lugging heavy furniture, packing then unpacking box after box, falling over in exhaustion, and vowing to never do that again (at least for a while), the new office is really starting to take shape.