Social Media

By Jabez LeBret (excerpt taken from piece originally published in attorneys at work) A couple of major things have changed with LinkedIn over the past two quarters: increase in Pulse activity and decrease in Groups effectiveness. Pulse is the LinkedIn publishing platform. There are those who believe lawyers should not publish on Pulse because it […]

By Justine Daley Podcasting, live video streaming and Snapchat (yes, Snapchat) offer big opportunities for law firms this year. PODCASTING While not new, podcast consumption is on the rise. According to recent research, more than 60 percent of listeners are between 25 and 64 years old, and the podcast consumer is a lot wealthier compared […]

By Jabez LeBret Pay to Play with Facebook Your Facebook strategy starts with paying-to-play. There is almost zero organic reach anymore. However, Facebook allows for two types of strong targeting: psychographic targeting or like-audience targeting. Psychographic targeting is a fancy way of saying more than just demographics. What are people’s interests and habits? Within the […]

By Jenny Lewin At GNGF, we stress the importance of establishing a presence on social media sites. With all of the options—Facebook, Twitter, LinkedIn, etc.—we know that it is difficult to determine where to channel your efforts, but with the rise of offsite content platforms, the options are only increasing. As Avvo, LinkedIn, Medium, and […]

Facebook has long been the reigning king of organic, social outreach. However, the social network is now rolling back the number of friends and fans that actually see your posts. According to a recent study released by social@Ogilvy, we appear to be approaching “Facebook Zero,” in which organic reach of the content that brands publish on […]

Images have always been a critical part of social media, but are more important now than ever before. In early 2012, Facebook opened the door to image centric social media by buying Instagram and introducing the new timeline. We are only a year removed from these game-changing moves, and the results are significant. Social media […]