by Ben Dahl Did you know that up to 25 percent of leads come from outside normal business hours? Times have changed in the midst of this mobile revolution. Little do people want to burden themselves with calling your law firm, much less visiting your office. When someone gets in a car crash, needs advice […]
Technology
WHAT YOU MISSED IN 2016
By Ben Dahl At GNGF we like to stay in the know about current events, and, wow, has 2016 been an exciting year. Cleveland finally ended a 52 year drought when the Cavaliers won the NBA finals but then we watched the Indians fall to the Cubs in the World Series, ending their 108-year championship […]
NOTABLE LEGAL MARKETING ETHICS CHANGES IN 2016
By Chris Homer One of the most important ethics changes in legal marketing revolves around the word technology. In the ABA model rule 7.1 [8], they added a general competency to keep abreast with “relevant technology.” Now, obviously those two words are incredibly vague. Technology could encompass everything from email to VR Headsets to self-driving cars. […]
LAW FIRM MARKETING AGENCIES ARE LIKE CLOUD COMPUTING
By Mark Homer The other day I was talking with a partner at a small law firm about the pros and cons of local and cloud storage. He was overwhelmed, debating on whether to set up an in-office server or utilize cloud services to handle email and file storage. But my advice was simple: I […]
THE RISE OF ARTIFICIAL INTELLIGENCE COULD CHANGE YOUR LAW FIRM
By Mark Homer Last month, I discussed how we have used technology at GNGF to provide more enjoyable, efficient work for our team, and thus more value for our clients. I went so far as to say: “There will constantly be the opportunity to utilize machines to provide more efficiency to my team, and in […]
IT IS TIME TO BECOME A LAWYER ON DEMAND
By Chris (Tres) Homer We’ve all seen it. You go out to a nice dinner and glance around the dining room to do some discreet people watching. As you survey the room you notice a young couple, or a group of young friends all out for a nice meal. You can’t help but feel a […]
