By Brianna Sullivan
If you use social media platforms like Pinterest and Facebook, you’ve definitely seen or shared an infographic or two. As legal marketers, we love infographics because they help us communicate complicated topics in a way that’s easy for anyone to understand. They are also very shareable online. But creating an infographic isn’t as easy as putting text in Illustrator. Here are five tips to make sure your infographics are informative, fun and above all, shareable.
When choosing an infographic topic, it’s imperative to decide who you want sharing it. Maybe it’s your clients; maybe it is doctors or local businesses. Think about what types of topics interest those people specifically. For example, if you choose to target chiropractors, you could create an infographic centering around different types of spinal injuries.
CREATE VISUAL INTEREST
Using color and illustrations in an infographic will help people notice your content as they’re scrolling through their Pinterest feed. You can choose to stick with the visual language of your brand, or instead pick a direction based on the topic. Either way, the finished piece must be eye-catching.
Numbers have a way of sticking in people’s minds, especially when the statistics are interesting or shocking. If you can attach a number to a fact it will have much more impact on your audience. Fractions, percentages and ratios are easy for people to remember and can be impressive to a reader. Annual numbers are also great to point out, as are comparisons of large numbers to tangible objects.
VISUALIZE THE NUMBERS
The point of infographics is to make the statistics you find even more memorable by communicating the data graphically. This can be done by using charts, graphs, or comparison graphics. This is what sets an infographic apart from other types of content. It’s a great opportunity to not only communicate in a clear manner but also create the visual interest that draws people in.
We’ve found that breaking down infographics into chunks is an easy method, but you can also make choices based on your particular topic. If you talk about injuries, maybe a diagram of a body is the best way to display the information. If you write about road hazards, a path could be the way to go. Be creative!
Whether you’re working with a designer or creating infographics yourself using a tool like Piktochart, this type of content requires planning and time to execute. In terms of shareability, brand awareness and link-building opportunities, we think infographics are definitely worth your time and investment.
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