By Justine Daley
As the New Year kicks off, here are three ways you can improve your law firm marketing in 2016.
A new year is a fresh start; it is a time to make improvements and grow your law firm. But don’t wait for the ball to drop to start making strategic decisions about your next steps. The time to plan is now.
Are there tools you should invest in? Is your website outdated? Is your intake process losing you leads?
Ask yourself these questions and more. Then make a list, formulate a plan, and determine what you want to invest in next.
Don’t know where to start? We’ve compiled just three ideas to jumpstart you into 2016.
Implement nGage Live Chat: According to an article by the Harvard Business Review, the faster you respond to a lead, the more likely they will become a client. This is just one reason why we encourage our clients to invest in Live Chat, specifically nGage. Read our article about nGage for more information on this feature and how it can benefit your firm.
Invest in PPC: If you read our October Newsletter, you know that PPC is a targeted way to increase the right kind of conversions, but it is not something you do without a skilled team. This—along with retargeting—is a focused way to increase your marketing efforts tenfold.
Improve Your Practice Management: If you have multiple marketing channels—referrals, direct mail, PPC, and more—and you want to track how you’re getting your prospects, improving your practice management with a cloud based software could be the next step for your firm. Read our July newsletter for more information about the practice management software, Clio.
When you’re making these decisions, be sure to speak with your account team at GNGF. They can provide you with advice and help you figure out what the next best step is for your firm. It could be nGage, it could be a new website, or it could be offline marketing materials—who knows. Everyone is different, and we want to make sure that you’re taking the right next step for you and your law firm’s marketing strategy.
By Justine Daley