By Chris (Tres) Homer
Our purpose is to, “educate and empower lawyers to grow their business,” and our CLE’s, best selling book, and monthly newsletters support those educational goals, but we recently decided it is time to do more. We’ve started producing webinars again,giving you the opportunity to learn even more about legal marketing outside of our regular educational channels.
By presenting webinars we get to highlight extremely timely, important information faster than by simply writing about them in a monthly newsletter. With the world of legal marketing changing so rapidly, we have to make sure that not only our company, but our clients understand why tactics need to change, why strategies are put into place, and why even the slightest change in the algorithm can lead to totally different results in search.
These webinars, which are usually held at lunchtime and last one hour, are a great way to learn about legal marketing trends while also having the abilities to ask questions in real time.
Last month we presented a webinar focusing on the changes that have taken place in the first half of 2016 and gave insight into what strategies your law firm should adopt moving forward. It all starts with protecting the referrals you have by ensuring your directory listings are accurate, you have good reviews, and your branding and content on the site match the impression of your visitors. After your referrals are protected, you need to focus on growing leads. In order to grow leads in 2016, you need to have a solid backlink acquisition strategy, strong mobile presence and create unique, sharable content.
If you missed our latest webinar, you can catch a replay on our website. It will only be available for a short time, so make sure you watch it while you can.
Be sure to check our site and upcoming newsletter pieces to see what new webinars we have planned. We have been receiving a lot of requests for trending topics such as Google’s new Extended Text Ads, how to develop an SEM strategy, how to influence the local map pack, and how to properly set up a Facebook marketing campaign. If you have a topic that you would love to learn more about, let us know!