• Legal Marketing Services
    ▼
    • SEO
    • Online Paid Advertising (SEM)
    • Website Design
    • Content Strategy and Development
    • Branding
    • Review Management
    • Social Media
    • Conversion Strategies
    • Legal CRM Implementation
    • Group Coaching
  • About GNGF
    ▼
    • Team
    • GNGF Way
    • Our Partners
    • Careers and Internships
  • Proven Success
    ▼
    • Case Studies
    • Awards
    • Testimonials
    • Portfolio
  • Resources
    ▼
    • Videos
    • Podcasts
    • Our Book—Online Law Practice Strategies
    • Our Blog
    • CLE Presentations
  • Contact
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
GNGF Marketing

GNGF Marketing

GNGF Marketing

513.444.2016
  • Legal Marketing Services
    • SEO
    • Online Paid Advertising (SEM)
    • Website Design
    • Content Strategy and Development
    • Branding
    • Review Management
    • Social Media
    • Conversion Strategies
    • Legal CRM Implementation
    • Group Coaching
  • About GNGF
    • Team
    • GNGF Way
    • Our Partners
    • Careers and Internships
  • Proven Success
    • Case Studies
    • Awards
    • Testimonials
    • Portfolio
  • Resources
    • Videos
    • Podcasts
    • Our Book—Online Law Practice Strategies
    • Our Blog
    • CLE Presentations
  • Contact

HOW SNAPCHAT, PERISCOPE, OR PODCASTS COULD BE THE NEXT SOCIAL MEDIA MEDIUM FOR YOUR LAW FIRM

By Justine Daley

Podcasting, live video streaming and Snapchat (yes, Snapchat) offer big opportunities for law firms this year.

PODCASTING

While not new, podcast consumption is on the rise. According to recent research, more than 60 percent of listeners are between 25 and 64 years old, and the podcast consumer is a lot wealthier compared to the average American. It is a huge opportunity for law firms in 2016.

LIVE VIDEO STREAMING

Online live streaming video is the new kid on the block. This is not the first time live streaming has been introduced into social media marketing. Early players, like Ustream and RedVideo, were too early to the party. What the market needed was a combination of mobile adoption and better camera quality. The two biggest players today are Periscope and Meercat. Opportunities for live streaming include firm outings, backstage moments and quick updates on current legal matters in the press. Once you have an idea, write it down. This will help you keep a long list of possible streaming episodes.

SNAPCHAT

This social network is all about sending temporary mini-moments to your followers. Before you jump to the conclusion that this is a crazy idea, there are two very important stats that show Snapchat is a serious platform:

1. Nearly one-fifth of all social media users use Snapchat.

2. Over 65 percent of Snapchat users regularly contribute content to the network.

That makes Snapchat more active than most social networks — and that leads to more engagement. Getting people to interact with your posts is the driver of any successful social media marketing campaign, which makes the Snapchat user a great target. There are two types of marketing campaigns on Snapchat: stories and snaps. Stories are a compilation of snaps from the last 24 hours, all strung together and sent out in one long stream. The stories are still short in nature, but this format provides the opportunity to create a day’s worth of content condensed into a minute. Great content would include conferences or association events.

Snaps are like text messages with a shelf life. They disappear after a set time. (You set the time, say, at 15 seconds.) Once a user looks at the image, it disappears. This is great for fast updates. If you deal in finance, you could send snap updates on the market. There are a lot of possibilities, but this is still uncharted water for most law firms.

For more information about new social media marketing mediums, read the full piece by Jabez LeBret by visiting Attorney at Work.

Filed Under: Social Media

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Videos
    Videos
    Access our Legal Marketing Tips and our Interviews with Legal Technology Innovators and Top Industry Experts
  • Our Process
    Our Process
    The proven process we use to guide our law firm clients to grow their firms.
  • Services
    Services
    Because we only work with law firms, we are uniquely positioned to use the data we’ve collected across the legal industry to develop best practices across our legal marketing services.
  • Portfolio
    Portfolio
    Yes, quality websites are a must. We have experience building websites that CONVERT for law firms...and we have been honored with industry design awards along the way.
  • Academy
    Academy
    If you aren't ready for a full service agency, our Legal Marketing Academy provides training and group coaching to help you grow your law firm.
  • Cover Art for Your Law Firm is a Business Take It To The Next Level podcast Podcast
    Podcast
    Subscribe and Listen to our CEO, Mark Homer, and co-host Melanie Leonard from streamlined.legal on their award winning podcast "Your Law Firm is a Business: Take it to the Next Level"

connect with us
expert@gngf.com 513.444.2016

Privacy Policy Terms of Use