[WORKSHOP] How Reviews Can Protect Your Law Firm from SEO Volatility July 8, 2021
With unprecedented back-to-back major Google Algorithm updates, your law firm is probably seeing large swings day to day in your search traffic.
No one can control the Google Algorithm. That’s why in this 30min workshop, we take a dive into the things we CAN control.
- Reviews are one of the best ways your firm can sure up your results amongst this volatility. This workshop will cover:
- Review Process 101
- How to consistently get reviews
- How, When, & What to ask from your clients
- Steps to make your law firm “Algo-Proof”
[WORKSHOP] Lead Nurturing: Communicating to Convert July 9, 2021
Your potential new clients have found you, but how do you keep them from drifting off? To use sales terminology, a “hot lead” can go “cold” quickly if you don’t take action.
In this 30min workshop our Legal Marketing Experts will examine exactly what it means to nurture a lead and as always, provide you with the right next step for your firm.
- Understanding the data
- The Lead Funnel
- Planned communications
- Selecting an email platform
- Segmenting your list into groups
- Creating an email campaign that works
[WORKSHOP] Creating Your Legal Lead Magnet July 13, 2021
In May we hosted a live workshop all about creating a solid lead funnel for your law firm. After a huge turnout (thank you to everyone who attended you were an amazing audience) we answered tons of messages on Facebook and fielded question after question via email. We saw the same theme cropping up over and over again. Lead Magnets. Touching on them briefly during the workshop, the audience had one resounding consensus “what about my practice area?”
Creating Your Legal Lead Magnet will not only dive into how lead magnets work and why lead magnets work but we will literally be creating lead magnets for several practice areas in this 60minute workshop. Join us on July 13th and walk away with a template of your own.
Surviving to Thriving: Growth Levers for Law Firms CLE Series
In this session, 5 experts from leading legal technology, casework, and marketing solution providers will provide a rundown of the highest-impact changes attorneys can make in their firms right now to not just survive, but thrive. After all, resilience may be sufficient to sustain firms in the short run, but in the long run, substantial business growth — best achieved through incremental, intentional changes — is what’s truly desired.
Mark Homer joins Nefra MacDonald, Maddy Martin, Kristin Tyler, and Amy Mann for the follow-up to last year’s Keep Calm and Lawyer On – Top Tools and Resources for Remote Work.
Learn more and sign up for details — https://www2.gngf.com/surviving-to-thriving/
Mark on the Garlic Marketing Show
GNGF Founder and CEO, Mark Homer joins host Ian Garlic for a very special 300th episode of the Garlic Marketing Show podcast. Tune in for a discussion about how to make your law firm stand out from the competition and attract new clients with these marketing industry powerhouses.
In this very special interview, Mark talks about his unique vantage point working with dozens of law firms and law firm owners and how that insight has shaped the way GNGF approaches modern marketing strategies for attorneys.
Listen in for Mark’s NUMBER ONE tip for law firms. (SPOILER ALERT: it’s all about owning your audience)
September 18, 2020, D.C. Bar Practice 360
Mark Homer, CEO of GNGF, will be presenting at the D.C. Bar Practice 360 virtual conference on Friday, September 18. This event is free to D.C. Bar members. Mark will be presenting The Top Law Firm Marketing Myths that are Holding Your Firm Back alongside presentations on Law Firm Innovation, Ethics, Wellness, and Marketing.
Registration opens July 15.
September 7-16, 2020, American Legal Technology Awards
We’re proud to be sponsoring the first annual American Legal Technology Awards. This multiday event honors exceptional achievements across 8 categories: Access to Justice – Court – Enterprise – Individual – Law Department – Law Firm – Startup – Technology. Read the full write up on Artificial Lawyer.
August 26, 2020, Clio’s Nefra MacDonald Interview Premiere
August 12, 2020, Conversation with Laura O’Bryan of MyVirtual.Lawyer
August 10, 2020, Data-backed Tips to Protect Your Referrals, Get More Reviews, and Grow Your Clients 20% (or more) Webinar with KENECT
In this webinar on August 10th at 1 PM EDT Mark will share insights on:
- Taking reviews and referrals and turning them into clients (20% more)
- How to get and keep your referrals
- The 3-step process to generate 35x more reviews immediately
This webinar is a discussion featuring an extended LIVE Q&A with Mark afterward.
July 29,2020, Interview With Sonia Lakhany Premiere
July 15, 2020, Mark C. Palmer Interview Premiere
On our bi-weekly ask the experts interview series, Mark Homer talks with Mark C.Palmer of 2Civility (Illinois Supreme Court Commission on Professionalism) about the ethics of running a virtual law firm and more. With so many legal practices being forced online due to COVID-19 lockdown over the past few months, lawyers need to pay extra care to not only the technology they use in their new day-to-day but to the ethical issues, a fully digital firm can bring.
July 1, 2020, Chester County Bar Association
GNGF, Smith.ai, and Kenect present this webinar on Generating & Capturing Web Leads: How to Attract, Filter & Convert The Best Potential Clients for Your Law Firm. Maddy Martin (Smith.ai), Mike Melis (Kenect), and Mark Homer (GNGF) will be walking CCBA members through some basic elements of using chat and text to communicate with potential clients, outsourcing and delegation, as well as what goes into building a strong law firm marketing program.
Registration open to all CCBA members.
June 17, 2020, Florida Bar virtual CLE
This full day of technology workshops features 8 presentations including Mark Homer’s presentation on Top 5 Online Marketing Myths that may be Hurting Your Law Firm + Marketing Ethics.
June 5, 2020, The Successful Business & Practice of Law
LAWCLERK presents this half-day virtual summit focused on improving the business of law and helping attorneys shift their marketing strategies in an unpredictable world. GNGF is sponsoring this event.
June 3, 2020, THRIVE in FIVE
A five-day virtual summit covering five specific areas of lawyers’ personal + professional lives covering everything from mindset and relationships to innovation and branding. CEO Mark Homer will be speaking about law firm marketing on Wednesday of this five-day event.
May 27, 2020, Innovate Legal Online
Level Up Your Firm’s Marketing and Social Media
May 21, 2020, Contra Costa County Bar Association
May 19, 2020, Minnesota State Bar Association
Keep Calm and Lawyer On