• Legal Marketing Services
    ▼
    • SEO
    • Online Paid Advertising (SEM)
    • Website Design
    • Content Strategy and Development
    • Branding
    • Review Management
    • Social Media
    • Conversion Strategies
    • Legal CRM Implementation
    • Group Coaching
  • About GNGF
    ▼
    • Team
    • GNGF Way
    • Our Partners
    • Careers and Internships
  • Proven Success
    ▼
    • Case Studies
    • Awards
    • Testimonials
    • Portfolio
  • Resources
    ▼
    • Videos
    • Podcasts
    • Our Book—Online Law Practice Strategies
    • Our Blog
    • CLE Presentations
  • Contact
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
GNGF Marketing

GNGF Marketing

GNGF Marketing

513.444.2016
  • Legal Marketing Services
    • SEO
    • Online Paid Advertising (SEM)
    • Website Design
    • Content Strategy and Development
    • Branding
    • Review Management
    • Social Media
    • Conversion Strategies
    • Legal CRM Implementation
    • Group Coaching
  • About GNGF
    • Team
    • GNGF Way
    • Our Partners
    • Careers and Internships
  • Proven Success
    • Case Studies
    • Awards
    • Testimonials
    • Portfolio
  • Resources
    • Videos
    • Podcasts
    • Our Book—Online Law Practice Strategies
    • Our Blog
    • CLE Presentations
  • Contact

Meet your Clients on Facebook Messenger

By Justine Daley

According to Pew Research Center’s Social Media Update 2016, Facebook is still the most popular social media platform, largely due to the continuous increase in adults that join the platform. And the ways to market your law firm on Facebook seem to be growing every day. facebook-messanger-pew-research

If you’ve been reading our newsletters and watching our webinars, you know now that marketing your law firm on Facebook—when thinking about growing your leads—is very much so about pay to play.

May law firms pay to play by doing one-off Facebook ads by promoting shareable content and doing giveaways. Others are trying out Facebook’s remarketing abilities. But we are always looking for more ways to turn Facebook ad spends into clients.

We recently listened to a podcast that discussed how they integrated Facebook Messenger with their paid ad strategy, leading to an out of this world ROI. This podcast detailed how you can now advertise using the call to action for someone to message you on Facebook.

According to an April update by Tech Crunch, Facebook Messenger has over 1.2 billion active users, and they aren’t just communicating with their friends. Facebook’s most recent changes to their business pages make this call to action even more prominent. Visitors are encouraged to message the businesses directly when they have questions or want to speak with someone. This better allows you to meet your potential clients where they are and communicate with them in a channel they feel comfortable with.

The first step in making sure you’re leveraging Facebook Messenger is to ensure you or someone at your firm is able to receive the notifications. The second step is to promote that call to action in a way that makes sense for your practice area and at the right time in your potential client’s journey.

You wouldn’t want to just serve an ad to everyone in your area, with the copy including, “Have a question about divorce? Message our team.” However, setting up a remarketing funnel, perhaps starting with a promoted post targeted a specific audience, and then serving only the people who engage with the post the Facebook Messenger CTA would be more appropriate.

Filed Under: Social Media, Technology, Trends

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Videos
    Videos
    Access our Legal Marketing Tips and our Interviews with Legal Technology Innovators and Top Industry Experts
  • Our Process
    Our Process
    The proven process we use to guide our law firm clients to grow their firms.
  • Services
    Services
    Because we only work with law firms, we are uniquely positioned to use the data we’ve collected across the legal industry to develop best practices across our legal marketing services.
  • Portfolio
    Portfolio
    Yes, quality websites are a must. We have experience building websites that CONVERT for law firms...and we have been honored with industry design awards along the way.
  • Academy
    Academy
    If you aren't ready for a full service agency, our Legal Marketing Academy provides training and group coaching to help you grow your law firm.
  • Cover Art for Your Law Firm is a Business Take It To The Next Level podcast Podcast
    Podcast
    Subscribe and Listen to our CEO, Mark Homer, and co-host Melanie Leonard from streamlined.legal on their award winning podcast "Your Law Firm is a Business: Take it to the Next Level"

connect with us
expert@gngf.com 513.444.2016

Privacy Policy Terms of Use