Back in May, Google announced that it was working on another Panda update that would be “gentler” and would likely benefit small businesses.
Panda acts as an algorithmic filter, preventing low-quality, “thin” sites from ranking highly. Google has made many updates to Panda in the past, with each update designed to further Google’s goal of ranking the highest quality sites—those with the best content and user experience.
The latest Panda update was recently released, and the impact is greater than many expected, affecting about 7.5 percent of search queries.
The update targeted sites with content that is spammy, duplicate, or otherwise low quality, and these sites dropped in the rankings. As a result, sites that have good content have risen in the rankings to take the place of spammy sites.
If you’ve seen a significant drop in your rankings recently, it could be attributed to Panda.
The majority of law firms would not purposefully write content that was duplicate or low quality. So how would your firm have bad content? Most likely, a previous vendor wrote low-quality content for your site. This content might have skated by in the past but is now triggering Panda’s filter.
If your site has fallen in the rankings because of Panda, there are a few things to do to remedy the situation. You can remove or rewrite the low-quality content and work to counteract the damage by cleaning up any SEO issues on your site.
If your site has benefitted from Panda, however, break out the champagne glasses and celebrate!