Do people find you when they are online, looking for legal issues that you can help them solve?
Protecting your referrals is about making sure that people who know about you like what they see online before they call. Growing Your Leads is about using the Internet to put your law firm in front of new prospective clients who may be in need of legal services (but might not even know it). Every day, thousands of people in your area are searching online for answers to legal issues. When your online marketing strategy is implemented correctly, your firm’s website, online ads, content, online reviews, videos, or social presence can show up and help them with their question. These are people who have never heard of your firm before, and often didn’t even know they need a lawyer.
Your goal is to put yourself in a position so that those people looking for answers to their legal questions find your firm, not the law firm down the street.
If your website can generate more clients a month, what would that mean to your and your law firm? We have seen clients grow their law practice staff, adding new attorneys, paralegals, and intake specialists to handle the increased business; we have seen other clients get picky with their cases, just taking the ones they enjoy; and we even had one client that just started taking more vacation.
While every law firm is unique, all law firms can benefit from a strong and consistent new lead source.
While we require our law firm clients to be closely involved in our process, our full-service approach allows you to focus on practicing law and manage the growth of your firm instead of worrying about staying on top of every new shiny-object marketing strategy that shows up on Twitter.
We have a mix of services, and depending on your current web presence, your practice areas, your local competition, and your goals the mix of services you need to grow your leads can vary.
For a law firm with a mature web presence, we recommend an eventual marketing mix between search engine optimization, paid search engine marketing, and proactive reputation management.
Search Engine Optimization
Search Engine Marketing
After discussing your presence with one of our marketing consultants, we may find that your firm needs a large adjustment and investment in content, or that your firm’s website does not reflect the brand that you want for your firm, for example. We may recommend investing some paid search engine marketing using PPC or social ads while we work in the background to build your organic rankings. Our recommendations are totally dependent on your firm’s unique needs and goals.
There are a number of different tactics to growing your new leads from your web presence, but all the tactics fall into one of the following:
- Creating quality content (written, video, images, etc.)
- Building quality links back to your site from other quality websites (yes, these are still very important to the search engine)
- Increasing engagement (testing and optimizing your site to convert, live chat tools, social media interaction, etc.)
- Paying for traffic (PPC, Avvo ads, paid social media ads)
Based on The GNGF Way, your account manager will work with you closely to improve your web presence over time. We will suggest adjustments to our strategies and services to continue to maximize your marketing investment based on your goals.
If you are ready to earn new, non-referral clients, give us a call or sign up to talk to one of our marketing consultants today so you know exactly where to start.