Are you losing referrals you didn’t even know you had?
We understand that many law firms have traditionally grown their practice through word-of-mouth referrals. Unfortunately, many lawyers tell us their referrals are on the decline. After diving into our analytics and comparing notes with our marketing agency colleagues we know why. Referrals are moving online.
Your reputation, like it or not, is becoming what clients say about you on Avvo, Google, or Facebook. Over the past couple of years, we have built and assembled best-of-breed tools to help “Protect Your Referrals” online. Starting for as low as $455 per month, we provide tools and “do-it-with-you” services to ensure your website presence represents your firm when people search your name on their mobile device or computer.
It is imperative, that at a minimum your firm has a solid presence online when people search for your firm name or the key attorneys at your firm.
If you want to do this on your own, our book, newsletter, blogs and webinars outline how to do all of this work. By setting aside 5-10 hours a week, you can make sure your firm works in the new mobile world, is consistent across the hundreds of online directories, has quality reviews in the right places, and even start to put your brand in the growing world of social marketing. Unlike search engine marketing and search engine optimization, it is not a complex and confusing effort, but it is very time-consuming.
However, because most lawyers, like our clients, value their billable time, our tools and services allow us to work with you to achieve all of this faster with less required time from you and your firm.
These tools and services are all about ensuring that people who learn about you from a colleague, family member, or friend, can find your firm online, and like what they see enough to call you.
Our client portal and tools help you monitor our efforts, but also give you the flexibility to work right alongside our team when you or someone on your staff has some extra time.
Our simple online tools let you see:
Where your firm has inconsistencies (and when we have them fixed and claimed)
Your Online Reviews
Know when your clients leave a review, we also make it easy for your to request a review from your clients.
Mentions of Your Firm Online
See when people are talking about topics related to your practice areas, and share and schedule social media posts across Facebook, Twitter, and LinkedIn all from one place.
Our goal is to help you control or influence the majority of what is returned on the first page of search engines when people search for your name or firm name.