IBM owned business, The Weather Company will release digital ads powered by Watson artificial intelligence. Watson ads will roll out through Weather.com, the Weather mobile app, and WeatherFX platform. They promise to revolutionize the online marketing industry.
What’s so special about these ads?
Watson, known for beating Jeopardy champions in trivia games, and helping chefs develop new recipes, is capable of understanding natural language, learning, and interacting with people. Watson ads will interact with users, answer questions, and open avenues for advertised products. “Cognitive computing” will customize ads to users on the fly and help them make more informed choices. The goal is to improve user experience while allowing companies to make more efficient use of data in their marketing efforts.
What does this mean for marketing?
Watson ads will become a whole new way for marketers to interact with users. Watson’s capabilities far exceed any “smart ads” currently used in the industry. It’s a whole new type of advertising that still needs to go through beta testing before it’s completely understood. Watson ads are being tested by Campbell Soup Company, Unilever, and GSK Consumer Healthcare before its fall rollout. The results of the test run should shed some light on how to use Watson ads in the future.