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GNGF Marketing

GNGF Marketing

GNGF Marketing

513.444.2016
  • Legal Marketing Services
    • SEO
    • Online Paid Advertising (SEM)
    • Website Design
    • Content Strategy and Development
    • Branding
    • Review Management
    • Social Media
    • Conversion Strategies
    • Legal CRM Implementation
    • Group Coaching
  • About GNGF
    • Team
    • GNGF Way
    • Our Partners
    • Careers and Internships
  • Proven Success
    • Case Studies
    • Awards
    • Testimonials
    • Portfolio
  • Resources
    • Videos
    • Podcasts
    • Our Book—Online Law Practice Strategies
    • Our Blog
    • CLE Presentations
  • Contact

CRO Implementation Results in 81% Lead Growth

Conversion Rate Optimization (CRO) Results in +80% Lead Growth

Our client’s law firm focuses on employment law in NYC and had been working with GNGF for one year. We had effectively grown users to the site (+57%) and new leads (+140%) year-over-year. However an audit, including competitive research, indicated we could increase the conversion rate – and thus drive even more ROI for the client. Among our other deliverables, this project focused on buyer psychology, competitive positioning and brand alignment with their Ideal Client.

Deliverables

  • Conversion Optimization
  • Website Design Refresh
  • Ongoing SEO
  • Content Strategy
  • Review Management
  • Email Marketing

Before CRO

After CRO

Conversion Rate Optimization Steps

Here, we instituted a number of changes to both better align with the Ideal Client’s expectations and to make the UX easier, overall.

  • Updated from grey / green color scheme to warmer colors
  • New Google Reviews feature in header
  • New Contact Form above the fold, in home page hero image
  • Added photos to key Practice Area callouts
  • Included media logos for high-profile media mentions
  • Additional CTAs (calls-to-action) after scroll
  • Increased FAQs (from 3 to 5) featured on home page
  • Added Live Chat to site

The Results

 While phone calls and form submissions from the website increased more than 80%, we saw a correlating 62% increase in calls from Google Business Profile (formerly Google My Business).

Bottom line, this employment law firm grew total new leads more than 80% just six weeks after instituting our Conversion Rate Optimization (CRO) recommendations.

  • Conversions / CR Increase
  • GBP (GMB) Calls Increase
Conversions / CR Increase
GBP (GMB) Calls Increase
102.44% Increase in Contact Form Submissions
58.33% Increase in Phone Calls from Website
61.9% Increase in Phone Calls from GBP / GMB

connect with us
expert@gngf.com 513.444.2016

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