GNGF is definitely the best web and marketing company that I’ve ever worked with... During my 30+ years of practice, I’ve worked with numerous companies and in-house marketing coordinators... I was never satisfied... Fortunately, for the last 2.5 years, I’ve been working with the GNGF team, and they’ve been incredible teachers... They’ve truly transformed our site and our marketing. The team is not only responsive, organized and creative. More important than those qualities, they’re friendly and truly skilled adapters of their ever-evolving trade.
Our law firm client thought they had to be everything to everyone to be able to compete with the larger and deeper pocket law firms in town. After helping them identify their favorite and best type of clients and cases we helped to make them the perfect fit for those perfect prospects. This led to more business & more enjoyable clients. We’re all familiar with the clichés of law firm brands—scales of justice, Doric columns, serious portraits in front of a stack of legal books. In today’s increasingly consumer-driven and online market, stale displays of “branding” aren’t going to cut it. The legal space grows ever more competitive as your clients move online to conduct their research, even after receiving a referral from a trusted friend or family member. Most firms have adapted by focusing their marketing efforts online, but we are shocked at the continued use of bland, boilerplate messaging which fails to describe their law firm in a way that is at all distinguishing. After a decade of helping law firms grow their business, we understand the challenges that your law firm faces in differentiating from competitors. You may feel that it is counterintuitive that narrowing down your marketing to the perfect prospects will help your law firm grow faster. Fortunately, we have many success stories that show how knowing who your best clients are and why you are the perfect match for them leads to great results. That’s why we’re dedicated to killing law firm brand clichés and developing compelling legal brands that will change your law firm’s business. Our team has refined a series of exercises and tools created for law firms to determine and capitalize on the characteristics that set you apart in your market and practice area. By defining the “why” of your firm, you can unify your attorneys and staff behind a brand message that communicates best with your target market, attracting those potential clients to your firm. - Morris Lilienthal, Martinson and Beason, P.C. GNGF has proven to me why they are leaders in their field. The marketing work done by the GNGF team goes far beyond successful rankings and a website we can take pride in…At GNGF, I am treated with personal attention. Our branding process is one of the best in the industry; it will establish a brand for you that communicates the right message, unique to your firm. Many clients tell us this process is the first time they have really thought about their law firm business this deeply and often say the branding exercise is one of the most valuable parts of our process. While the output is wonderful, we don’t want to paint too rosy of a picture, because this will take time and effort from you and your team early in the process. We have great on-demand courses to walk you through the GNGF Branding Process. In our Legal Marketing Academy by GNGF store, you can purchase the series of videos in the topic area you need. For even more value, get access to all of our courses, a Q&A message area, and live group coaching hot seats by becoming a subscribing member of The Legal Marketing Academy. Our team looks at a few key areas for each INDIVIDUAL firm we work with to influence the strategies and tactics we recommend. In this episode our CEO, Mark Homer, and Melanie Leonard, founder & CEO of streamlined.legal, discuss branding for law firms.
What if your law firm didn’t sound like every other law firm in your market?
Marketing success happens when you have:
At GNGF we have seen that marketing success is improved when we can help you clarify your law firm brand to understand the perfect message to your perfect prospects
Better Brand Definition Drives More & BETTER Clients
At GNGF we believe all marketing success hinges on communicating a well-defined, unique law firm brand.
What Our Clients Say
Of course, the new business gained from our web efforts is nice too.The GNGF Law Firm Branding Process
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Other Resources
Not Ready for an Agency?
On-Demand Course on Law Firm Branding
Our GNGF Tips Series
Why Your Law Firm Needs a Custom Marketing Strategy
Podcast Episode
Episode 53: Branding For Your Law Firm
Ready to hire GNGF to help your ideal client see that your law firm is the perfect fit for their issues?