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GNGF Marketing

GNGF Marketing

GNGF Marketing

513.444.2016
  • Legal Marketing Services
    • SEO
    • Online Paid Advertising (SEM)
    • Website Design
    • Content Strategy and Development
    • Branding
    • Review Management
    • Social Media
    • Conversion Strategies
    • Legal CRM Implementation
    • Group Coaching
  • About GNGF
    • Team
    • GNGF Way
    • Our Partners
    • Careers and Internships
  • Proven Success
    • Case Studies
    • Awards
    • Testimonials
    • Portfolio
  • Resources
    • Videos
    • Podcasts
    • Our Book—Online Law Practice Strategies
    • Our Blog
    • CLE Presentations
  • Contact

Law Firm Branding

Law Firm Branding

Home » Legal Marketing Services » Law Firm Branding

What if your law firm didn’t sound like every other law firm in your market?

Marketing success happens when you have:

  • the right message
  • to the right audience
  • at the right time.

At GNGF we have seen that marketing success is improved when we can help you clarify your law firm brand to understand the perfect message to your perfect prospects

Better Brand Definition Drives More & BETTER Clients

Our law firm client thought they had to be everything to everyone to be able to compete with the larger and deeper pocket law firms in town.

After helping them identify their favorite and best type of clients and cases we helped to make them the perfect fit for those perfect prospects.

This led to more business & more enjoyable clients.

Read the Case Study
135% Growth in Monthly Leads

We’re all familiar with the clichés of law firm brands—scales of justice, Doric columns, serious portraits in front of a stack of legal books.

In today’s increasingly consumer-driven and online market, stale displays of “branding” aren’t going to cut it.

The legal space grows ever more competitive as your clients move online to conduct their research, even after receiving a referral from a trusted friend or family member. Most firms have adapted by focusing their marketing efforts online, but we are shocked at the continued use of bland, boilerplate messaging which fails to describe their law firm in a way that is at all distinguishing.

After a decade of helping law firms grow their business, we understand the challenges that your law firm faces in differentiating from competitors.

You may feel that it is counterintuitive that narrowing down your marketing to the perfect prospects will help your law firm grow faster. Fortunately, we have many success stories that show how knowing who your best clients are and why you are the perfect match for them leads to great results.

At GNGF we believe all marketing success hinges on communicating a well-defined, unique law firm brand.

That’s why we’re dedicated to killing law firm brand clichés and developing compelling legal brands that will change your law firm’s business.

 

Our team has refined a series of exercises and tools created for law firms to determine and capitalize on the characteristics that set you apart in your market and practice area.

By defining the “why” of your firm, you can unify your attorneys and staff behind a brand message that communicates best with your target market, attracting those potential clients to your firm.

What Our Clients Say

- Morris Lilienthal, Martinson and Beason, P.C.

GNGF has proven to me why they are leaders in their field. The marketing work done by the GNGF team goes far beyond successful rankings and a website we can take pride in…At GNGF, I am treated with personal attention.
Of course, the new business gained from our web efforts is nice too.

read more testimonials

 

The GNGF Law Firm Branding Process

Our branding process is one of the best in the industry; it will establish a brand for you that communicates the right message, unique to your firm.

Many clients tell us this process is the first time they have really thought about their law firm business this deeply and often say the branding exercise is one of the most valuable parts of our process. While the output is wonderful, we don’t want to paint too rosy of a picture, because this will take time and effort from you and your team early in the process.

Law Firm Branding Strategy & Definition

The first step in our brand process is a specifically designed series of in-depth questions exploring your firm’s values, goals, and behaviors to help you figure out what truly makes your firm unique. Our team then reviews your responses and interviews your firm’s key stakeholders to hone your messaging. Then, with our facilitators onsite or via a video conference (your preference), we facilitate exercises based on your team’s answer to these questions to hone in on your firm’s brand while evaluating your competitors and learning more about your ideal target market.

From these exercises, the Brand Strategist then creates a custom Law Firm Brand Platform document. This document should act as your “brand bible” and a gut check for marketing initiatives down the line. It is also a great tool for sharing your firm’s mission with your current staff and anyone joining your team in the future. The goal is for someone to have a thorough understanding of your brand after reading.

Read more

Advanced Law Firm Brand Strategy

For the law firm looking to overhaul their brand, add new practice areas, or for those firms who want to understand every aspect of how their brand is being communicated, we offer a more extensive research and discovery process.

In addition to the questionnaires and exercises included in our Law Firm Brand Development process, our Brand Strategists will conduct interviews with your staff members and past clients to gain insights from their perception of your firm. Our team will also evaluate your intake process to see how it aligns with your desired brand messaging.

After the research phase, our strategists will make recommendations based on the actual experience of staff and clients to align future experiences with the characteristics of the Brand Platform.

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Self-Led Law Firm Brand Development

Our years of experience leading law firms through our branding process have allowed us to package up everything you need to conduct branding exercises yourself. We will provide you with the very questionnaires, exercises, and tools that our own strategists use to develop law firm brands.

In addition to the exercises and materials, our team will give you a call to walk you through each piece and how to use it in your office. They’ll share their own insights into running an effective brand meeting, as well as how to get the most out of each exercise to ensure you best capture your law firm’s unique qualities.

If it is not in the budget to have our team lead our full brand strategy process, you may be able to work with our guides to help create a brand platform. To correctly perform any other ongoing digital marketing work such as SEO, Paid Ads, and Content Strategy, the GNGF team does require an understanding of your brand.

Read more

Law Firm Brand Asset Development

Our goal is to make sure that potential clients understand your firm’s values, whatever media they’re interacting with. Our award-winning designers can create a compelling visual identity for you that communicates your law firm’s characteristics through imagery, typography, and color.

Just like we hate clichés in our law firm brand messaging, you won’t see any scales of justice in our law firm logos, either. When we design a logo for your firm, our goal is to create something unique and professional that is attention-grabbing. We want your ideal prospect to see that you stand out from your competition.

Be confident knowing our team has experience creating law firm logos, stationery, business cards, magazine advertisements, pamphlets, and even entire branding guides that you can share with other service providers.

Check out some of our recent law firm brand design assets on our portfolio page. We are proud that some of these designs have helped our law firm clients win design industry awards too. 

Law Firm Brand Assets Portfolio

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Case Study progress title

99 Great Results 1
85 Great Results 2
450 Great Results 3
Read the Case Study

What People Say About GNGF

- Cheryl David, The Law Offices of Cheryl David

GNGF is definitely the best web and marketing company that I’ve ever worked with... During my 30+ years of practice, I’ve worked with numerous companies and in-house marketing coordinators... I was never satisfied... Fortunately, for the last 2.5 years, I’ve been working with the GNGF team, and they’ve been incredible teachers... They’ve truly transformed our site and our marketing. The team is not only responsive, organized and creative. More important than those qualities, they’re friendly and truly skilled adapters of their ever-evolving trade.

read more testimonials
- Patrick Palace, Palace Law

At Palace Law we collect marketing data on everything. When I met Mark Homer to hand over our marketing, he knew what was going to happen to our numbers. He was confident, knew what to do and met me as a friend, not a client or a customer. The data before and after hiring GNGF say it all. Mark was right. Years later he is still right, still treats me like a friend and my firm is growing during a crisis.

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- Maddy Martin, Head of Growth & Education, Smith.ai

Mark and I have presented together more times than I can count, and there's no doubt Mark is one of the best legal marketers and educators alive today. He is the most professional, thoughtful, insightful, and genial presenter, in-person and online, capable of balancing expert guidance with approachable action steps. Driven by a generous spirit that shines through his work, and backed by decades of experience, Mark is justifiably firm in his methods, forward-thinking, and infinitely creative and flexible in his teaching methods across various platforms. He knows what to do, and why -- and he can teach you how to repeat his success. I wholeheartedly recommend Mark to any law firm seeking to maximize their practice and understanding of digital marketing.

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- George Lovett, Lovett & House

I have used GNGF for several years. My website now and what it was when I hired them is night and day. My practice has grown as a result. I know the website has a lot to do with our growth because we track how we get our clients. GNGF worked for me. I am confident they can do the same thing for you.

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- Kristin Tyler, Lawyer and Co-Founder of LAWCLERK

As a Co-Founder of LAWCLERK I have really enjoyed getting to know Mark Homer as our paths cross at legal conferences around the country. Mark has a unique ability to explain how to market your law firm appropriately without trying to hide behind confusing digital marketing terminology. He’s got tremendous business sense and as a practicing attorney it is refreshing to see someone approach law firm marketing with such a business-focused approach. From his book, speaking, YouTube channel, and the content he is asked to write for other leading legal websites I have watched Mark positively help law firm owners nationwide.

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- Mike Whelan, Author of Lawyer Forward

Mark has the heart of a teacher. More than waxing wise about anecdata and SEO trivia, Mark makes insight both accessible and actionable. Every time I’ve seen him speak I’ve learned something new.

read more testimonials

Other Resources

Not Ready for an Agency?

On-Demand Course on Law Firm Branding

We have great on-demand courses to walk you through the GNGF Branding Process. In our Legal Marketing Academy by GNGF store, you can purchase the series of videos in the topic area you need. For even more value, get access to all of our courses, a Q&A message area, and live group coaching hot seats by becoming a subscribing member of The Legal Marketing Academy.

Visit the Store

Our GNGF Tips Series

Why Your Law Firm Needs a Custom Marketing Strategy

Our team looks at a few key areas for each INDIVIDUAL firm we work with to influence the strategies and tactics we recommend.

  • Your Practice Area
  • Your Geographic Area
  • Your Target Market
  • Your Competition
  • Your Goals (and budget)

Watch the Video

Cover Art for Your Law Firm is a Business Take It To The Next Level podcast

Podcast Episode

Episode 53: Branding For Your Law Firm

In this episode our CEO, Mark Homer, and Melanie Leonard, founder & CEO of streamlined.legal, discuss branding for law firms.

 

LISTEN TO THE PODCAST

 

Ready to hire GNGF to help your ideal client see that your law firm is the perfect fit for their issues?

Contact our Team Today

connect with us
expert@gngf.com 513.444.2016

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