Your law firm’s website design is a powerful tool to communicate your firm’s brand online. But your law firm website can’t just look good, it needs to work for you too.
We don’t just create beautiful websites. We create websites that are optimized for the 47%+ of traffic from mobile devices; websites that are optimized to convert web visitors into leads. Let’s face it, do you really want to invest a lot of time and money into search engine marketing to get visitors to just look at your basic law firm website. Of course not, you invest that time and money to get visitors to a great looking website that is optimized for those visitors to contact you through the website (known as a website conversion).
Whether your law firm is looking for a completely custom site to convert your target market and communicate your unique brand, or you just need a clean, optimized law firm WordPress theme site to protect your referrals, our award-winning design team has solutions that will work for your firm goals, budget, and timeline.
Custom Law Firm Websites
If you are ready to take your law firm marketing to the next level, a custom website is the best way to ensure you’re standing out from your competition.
The best candidates for custom websites also go through our law firm branding process to ensure the website design best fits their needs and messaging.
See examples of our custom attorney website designs in our website design portfolio.
Our customized attorney website designs take into account everything we’ve discovered from the brand definition phase, including your law firm’s differentiators, your target market, and your practice areas. We design our custom websites from scratch to create something that is entirely unique to your firm, and of course, integrating all of our tried-and-tested elements for maximizing conversion.
While several of our law firm website designs have won design industry awards, what is most important is using your unique Brand Platform combined with our data on conversion to create the perfect website that will help grow leads for your firm.
Our designers strive to push the envelope. We want your custom law firm website to stand out from the pack, to be modern yet not too trendy. We blend your preferences with our aesthetic training to bring you something unique and wholly personal to your firm.
Of course, the most important piece in the design is the conversion elements. This is what gets potential clients calling and emailing you, after all. We continually test our sites to monitor how users behave and interact with different elements, and adjust designs accordingly as needed.
“Get Online” Fast with GNGF GO Themes Optimized for Law Firms and WordPress
After providing personalized web presence consultation calls to hundreds of law firms, we realized the need for quality law firm websites to support their referrals and lay the foundation for future search engine optimization efforts.
Law firms need a website that is not a Squarespace or GoDaddy template meant for anyone. They need a website that takes into account the unique needs of a law firm, and a website that GNGF would be satisfied using as the foundation for any optimization efforts.
Whether your firm is just in the Protect Your Referrals phase, you are just getting your law firm started, or your budget just isn’t ready for a custom website, you still need to effectively communicate your brand online.
Enter our GNGF GO (Get Online) Themes for WordPress. We have created three highly configurable WordPress themes and can help you get them configured for your firm on our fast, enterprise-class WPEngine servers.
We have created hundreds of custom law firm websites over the last ten years. In doing this, we have focused on two major areas. First, we have managed to build websites that are successful in ranking on search engines. Second, we have implemented key components on each website to increase conversion rates.
We have implemented, tested, and reviewed website heat-maps, conversion funnels, tree-maps, and behavior flows to figure out what works best for law firm websites. We have optimized websites for site speed performance to increase load time which significantly decreases bounce rates.
We took all of our data and developed three law firm-specific WordPress themes utilizing the best-in-class Genesis framework that incorporates the success of all of our studies and testing. These themes incorporate the optimization strategies that we know work for law firms.
Since we know that a majority of website visits to law firm websites are from mobile devices, these themes are built with a mobile-first design. They are also built on the WordPress platform, the largest web platform, which provides a non-proprietary website with the ability to easily grow and incorporate other tools like live chat and customized forms.
Because these themes are built on industry standard non-proprietary tools like WordPress and Genesis, once it is built, you own it and can host it anywhere you like.
These Themes can be configured to match your firm’s existing branding, including images, logo, colors, and of course, content.
Mobile-Optimized Law Firm Websites
Each and every one of our law firm websites will look great on every screen size. But not only that—your custom or GNGF GO theme site will be optimized for mobile screens, meaning it’s not just a smaller version of your site. We take into account the different behaviors of a smartphone vs. a tablet vs. a desktop user, and design solutions to meet their individual needs.
Our mobile-optimized websites are designed to not just look good on a phone or tablet but to actually encourage conversion from all users, regardless of device.
Our mobile-optimized design decisions are based on continued research on the behavior of a mobile user. Our continued testing means that all of our websites utilize the best techniques for capturing leads from any device.
Enterprise-Level Hosting + Web Support
Many law firm marketing agencies don’t talk about the underlying server infrastructure used for their websites, and there is probably a reason for that. After using the same providers as many of our colleagues in the industry, we were tired of the unpredictable downtimes and slow performance of the ‘big-box’ hosting providers.
Over the last five years, we have invested significantly in our server infrastructure and tools with WPEngine, the leading hosting provider for WordPress websites, and Cloudflare, the leading internet infrastructure tools for security, performance, and reliability.
When clients utilize our hosting tools, we have maintained a more than 99.9% uptime. That may not sound like that big of a deal, but it’s important to understand that going from 99.9% to 98% uptime is the difference in having your law firm website down for a total of 8 hours over the course of a year vs. your heavy investment in your lead generating website being down days at a time (7.3 days).
In addition to just uptime, we significantly upgraded the speed of our websites (good for both SEO and conversion) and we increased security from denial of service attacks and intrusion. In fact, all law firm websites are created with SSL by default. This not only improves security but also allows us to gain even more analytics data.
If hosting on our platform, our team will also perform regular site maintenance and updates to ensure your site is secure and running efficiently.
Based on the complexity of your situation, we may recommend that you get prepaid website support each month. Maybe you occasionally like to add or change something on your website that is outside of our content strategy. Or you need to add some custom code to help track an offline to online marketing campaign you are running. If you purchase website support hours in advance, whatever the issue or request, you won’t get nickel and dimed when you need our quick help.
Our “911 Support” team is connected to all of our uptime monitoring tools through email, Slack, and text messages. If your site goes down for any reason, our team will know about it within minutes and can start working on it hours before you realize anything is wrong.
SSL Secure Website
Implementing an SSL certificate on your website changes your URL from http:// to https://. This adds the little lock icon next to your URL in the prospective client’s browser too. Although the site’s appearance doesn’t change, having a secure site has many positive benefits.
- Consumers have been taught to look for the lock icon, therefore it provides a secure feeling to prospective clients that all form data entered by them is encrypted and private
- We believe that having a secure site is a positive ranking factor for Google
- We also believe that it will become more important as the months go by (Google has stated that their goal is to have all websites be secure).
- As most social media sites become secure, we gain extra analytics tracking information when your site is also secure.
- Provides ability for you to add in online payment options in the future, right on your website
Most of our client’s are able to use standard SSL that is provided at no additional charge. If your environment is more complex and requires advanced SSL certificates, GNGF can take care of all the purchasing, hosting, and maintenance for a small monthly fee.
You can also learn more SSL on this recent post that our friends at WP Engine, a leading WordPress hosting company, wrote for our blog.
If you want to know our expert, data-driven opinions on the best strategies for your online marketing efforts, we recommend you take advantage of a 30-minute consultation with one of our legal marketing experts.
More ways to learn about how to grow your law firm with online marketing:
- Check out our YouTube Channel and GNGF Live Shows: https://gngf.tv
- Grab a copy of our best-selling book Online Law Practice Strategies
- Schedule a 30-minute consultation audit with one of our legal marketing experts
- Subscribe to our newsletter