GNGF Marketing

GNGF Marketing

513.444.2016

We don’t just create beautiful websites. We create websites that are optimized for:

  • the 50%+ of traffic from mobile devices
  • speed and performance for a growingly impatient consumer
  • integration into other legal tech tools such as Legal CRMs, client portals, payment, and scheduling tools
  • the right content, design, and conversion elements to get your web visitors to turn into qualified leads

Optimization Efforts to Website Result in Lead Growth

Focusing on the “Ideal Client” we made a number of website design changes to align with the consumer’s expectations resulting in significant growth in the right leads for our client.

 

Read this Case Study
81% Growth in Leads

Award-Winning Law Firm Websites

FORM & FUNCTION Should Work Together.

While the GNGF team focuses on building law firm websites that get ranked on Google, drive traffic, and convert web visitors to quality leads, we are also proud that our clients have won a variety of design awards for their websites.

View Our Awards

Just Building a Website is NOT Enough

Your law firm’s website design is a powerful tool to communicate your firm’s brand online. But your law firm website can’t just look good, it needs to work for you too.

A basic website is essentially a basic brochure about your law firm.

At GNGF we don’t create basic websites. We create websites for you that are a core part of your marketing strategy.

To do this:

  • We learn your ideal target client types and what makes you the perfect law firm for them over any other law firm in the area through our law firm branding process.
  • We work to understand how that perfect client type looks for law firms in your area and what the competition is for those searches in our SEO audits and strategy
  • We build the right SEO structure into your website architecture
  • We work on a content strategy that will help Google show your website to your perfect prospective client
  • We build the website design to work with that content architecture so the content and the design complement each other which helps turn visitors into leads

If you want your website to be a core part of your marketing tools that not only increases referrals and drives more new leads, you need to work with an agency that does more than build pretty brochure websites

Are you looking for a completely custom WordPress site or do you want to speed things up by using one of our custom law firm “GNGF GO Themes” built on WordPress?

Either way, our award-winning design team has solutions that will work for your firm’s goals, budget, and timeline, and more importantly, they know how to incorporate your brand position, SEO needs, and content architecture to create a marketing machine that builds consistent leads for your law firm.

What Our Client's Say

- Cheryl David, The Law Offices of Cheryl David

GNGF is definitely the best web and marketing company that I’ve ever worked with... During my 30+ years of practice, I’ve worked with numerous companies and in-house marketing coordinators... I was never satisfied... Fortunately, for the last 2.5 years, I’ve been working with the GNGF team, and they’ve been incredible teachers... They’ve truly transformed our site and our marketing. The team is not only responsive, organized and creative. More important than those qualities, they’re friendly and truly skilled adapters of their ever-evolving trade.

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VIEW OUR LAW FIRM WEBSITE PORTFOLIO

CUSTOM LAW FIRM WEBSITES

If you are ready to take your law firm marketing to the next level, a custom website is the best way to ensure you’re standing out from your competition.

The best candidates for custom websites also go through our law firm branding process to ensure the website design best fits their needs and messaging.

See examples of our custom attorney website designs in our website design portfolio.

Our customized attorney website designs take into account everything we’ve discovered from the brand definition phase, including your law firm’s differentiators, your target market, and your practice areas. We design our custom websites from scratch to create something that is entirely unique to your firm, and of course, integrating all of our tried-and-tested elements for maximizing conversion.

While several of our law firm website designs have won design industry awards, what is most important is using your unique Brand Platform combined with our data on conversion to create the perfect website that will help grow leads for your firm.

 

Just like our content strategy and brand design, you won’t see any cliché elements in our website designs, either. No Doric columns or gavels here!

Our designers strive to push the envelope. We want your custom law firm website to stand out from the pack, to be modern yet not too trendy. We blend your preferences with our aesthetic training to bring you something unique and wholly personal to your firm.

Of course, the most important piece in the design is the conversion elements. This is what gets potential clients calling and emailing you, after all. We continually test our sites to monitor how users behave and interact with different elements, and adjust designs accordingly as needed.

 

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GNGF “GO Themes”

“Get Online” fast and under budget with themes we created that are optimized just for Law Firms and WordPress.

After providing personalized web presence consultation calls to hundreds of law firms, we realized the need for quality law firm websites to support their referrals and lay the foundation for future search engine optimization efforts.

Law firms need a website that is not a Squarespace or GoDaddy template meant for anyone. They need a website that takes into account the unique needs of a law firm, and a website that GNGF would be satisfied using as the foundation for any optimization efforts.

Whether your firm is just in the Protect Your Referrals phase, you are just getting your law firm started, or your budget just isn’t ready for a custom website, you still need to effectively communicate your brand online.

Enter our GNGF GO (Get Online) Themes for WordPress. We have created three highly configurable WordPress themes and can help you get them configured for your firm on our fast, enterprise-class WPEngine servers.

See examples of the unique branding you can configure on our GNGF GO law firm website themes: Empower | Grow | Innovate 

We have created hundreds of custom law firm websites over the last ten years. In doing this, we have focused on two major areas. First, we have managed to build websites that are successful in ranking on search engines. Second, we have implemented key components on each website to increase conversion rates.

We have implemented, tested, and reviewed website heat-maps, conversion funnels, tree-maps, and behavior flows to figure out what works best for law firm websites. We have optimized websites for site speed performance to increase load time which significantly decreases bounce rates.

We took all of our data and developed three law firm-specific WordPress themes utilizing the best-in-class Genesis framework that incorporates the success of all of our studies and testing. These themes incorporate the optimization strategies that we know work for law firms.

Since we know that a majority of website visits to law firm websites are from mobile devices, these themes are built with a mobile-first design. They are also built on the WordPress platform, the largest web platform, which provides a non-proprietary website with the ability to easily grow and incorporate other tools like live chat and customized forms.

Because these themes are built on industry standard non-proprietary tools like WordPress and Genesis, once it is built, you own it and can host it anywhere you like.

These Themes can be configured to match your firm’s existing branding, including images, logo, colors, and of course, content.

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Enterprise-Level Hosting + Web Support

Many law firm marketing agencies don’t talk about the underlying server infrastructure used for their websites, and there is probably a reason for that. After using the same providers as many of our colleagues in the industry, we were tired of the unpredictable downtimes and slow performance of the ‘big-box’ hosting providers.

Over the last five years, we have invested significantly in our server infrastructure and tools with WPEngine, the leading hosting provider for WordPress websites, and Cloudflare, the leading internet infrastructure tools for security, performance, and reliability.

When clients utilize our hosting tools, we have maintained a more than 99.9% uptime. That may not sound like that big of a deal, but it’s important to understand that going from 99.9% to 98% uptime is the difference in having your law firm website down for a total of 8 hours over the course of a year vs. your heavy investment in your lead generating website being down days at a time (7.3 days).

In addition to just uptime, we significantly upgraded the speed of our websites (good for both SEO and conversion) and we increased security from denial of service attacks and intrusion. In fact, all law firm websites are created with SSL by default. This not only improves security but also allows us to gain even more analytics data.

You may not realize this, but one of the largest vulnerabilities to websites is not regularly updating your site with security patches. Unfortunately, sometimes a patch to your web platform conflicts with a plug-in or design element. You have to regularly update these, but also do a full test across the site to make sure nothing broke. If you are hosting your website on your own service, you should dedicate a few hours each month to make sure your site is updated and secure.

If hosting on our platform, our team will take care of regular site maintenance updates and testing to ensure your site is secure and running efficiently. If an update has a conflict or breaks anything, they will fix that too.

Based on the complexity of your situation, we may recommend that you get prepaid website support each month. Maybe you occasionally like to add or change something on your website that is outside of our content strategy. Or you need to add some custom code to help track an offline to online marketing campaign you are running. If you purchase website support hours in advance, whatever the issue or request, you won’t get nickel and dimed when you need our quick help.

Our “911 Support” team is connected to all of our uptime monitoring tools through email, Slack, and text messages. If your site goes down for any reason, our team will know about it within minutes and can start working on it hours before you realize anything is wrong.

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Law Firm Rebrand and Website drives Law Firm Growth

700% Website Impression Growth
775% Organic Traffic Growth
135% Leads from Organic Search Growth
View this Case Study

Topics:

What is SSL and why do I need it?

Will my website be "mobile first"

What about ADA and Accessibility Needs?

How do I create a law firm website?

What makes a good law firm website?

Do I really need a website for my law firm?

What is SSL and why do I need it?

SSL: Secure Your Law Firm Website

Implementing an SSL certificate on your website changes your URL from http:// to https://. This adds the little lock icon next to your URL in the prospective client’s browser too. Although the site’s appearance doesn’t change, having a secure site has many positive benefits.

  • Consumers have been taught to look for the lock icon, therefore it provides a secure feeling to prospective clients that all form data entered by them is encrypted and private
  • We believe that having a secure site is a positive ranking factor for Google
  • We also believe that it will become more important as the months go by (Google has stated that their goal is to have all websites be secure).
  • As most social media sites become secure, we gain extra analytics tracking information when your site is also secure.
  • Provides ability for you to add in online payment options in the future, right on your website

Most of our client’s are able to use standard SSL that is provided at no additional charge. If your environment is more complex and requires advanced SSL certificates, GNGF can take care of all the purchasing, hosting, and maintenance for a small monthly fee.

You can also learn more SSL on this recent post that our friends at WP Engine, a leading WordPress hosting company, wrote for our blog.

SSL: Secure Your Law Firm Website Implementing an SSL certificate on your website changes your URL from http:// to https://. This adds the little lock icon next to your URL in the prospective client’s browser too. Although the site’s appearance doesn’t change, having a secure site has many positive benefits. Consumers have been taught to…...
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Will my website be "mobile first"

Mobile-Optimized Law Firm Websites

Each and every one of our law firm websites will look great on every screen size. But not only that—your custom or GNGF GO theme site will be optimized for mobile screens, meaning it’s not just a smaller version of your site. We take into account the different behaviors of a smartphone vs. a tablet vs. a desktop user, and design solutions to meet their individual needs.

Our mobile-optimized websites are designed to not just look good on a phone or tablet but to actually encourage conversion from all users, regardless of device.

Our mobile-optimized design decisions are based on continued research on the behavior of a mobile user. Our continued testing means that all of our websites utilize the best techniques for capturing leads from any device.

Mobile-Optimized Law Firm Websites Each and every one of our law firm websites will look great on every screen size. But not only that—your custom or GNGF GO theme site will be optimized for mobile screens, meaning it’s not just a smaller version of your site. We take into account the different behaviors of a…...
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What about ADA and Accessibility Needs?

ADA Compliance for Law Firm Websites

We have partnered with the #1 web accessibility solution for WCAG and ADA Compliance.

We strongly believe that everyone should be able to enjoy your great law firm website, regardless of ability.

Our ADA compliance solution involves installing a widget on your website, which provides accessibility controls for the end user, but also helps to ensure that your site complies with legislation. This solution is also GDPR and CCPA compliant and trusted by industry leaders.

ADA Compliance for Law Firm Websites We have partnered with the #1 web accessibility solution for WCAG and ADA Compliance. We strongly believe that everyone should be able to enjoy your great law firm website, regardless of ability. Our ADA compliance solution involves installing a widget on your website, which provides accessibility controls for the…...
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How do I create a law firm website?

How To Create a Law Firm Website?

Creating a law firm website requires a lot of planning before execution and deployment. Truth is, law websites are never the same – the design depends on multiple factors such as specific practice and target market.

For this reason, it’s not entirely possible to identify a standard way procedure for law firm web design. However, contacting us for further consultation is a great place to start. 

We’ve designed countless law firm websites, and we know what works and what doesn’t. In the process, we’ve created some of the best law firm websites you’ll come across on the internet. 

And if you need proof, we have it here.

How To Create a Law Firm Website? Creating a law firm website requires a lot of planning before execution and deployment. Truth is, law websites are never the same – the design depends on multiple factors such as specific practice and target market. For this reason, it’s not entirely possible to identify a standard way…...
read more

What makes a good law firm website?

What Makes a Good Law Firm Website?

A good law firm website must meet certain requirements to generate leads. Examples include:

Mobile-friendliness. The website should have a mobile-first approach, given that more than 54% of global internet users browse the internet via mobile devices. This translates to around 4.3 billion people! 

So if your website isn’t mobile-friendly (and responsive), you’re missing out on precious traffic. 

Conversion features. This website should focus more on the client than the law firm. For instance, if you create a beautiful website that highlights your law firm’s impressive record but then provide little or no information on how potential clients should contact you, all you’ll have at the end of the day is a beautiful yet ineffective website. 

Top-notch content. Remember that content is king even when it comes to law websites. Knowing how to create the kind of content that converts potentials to clients and also ranks you on page one of search engines such as Google could make a whole difference when designing a website. 

What Makes a Good Law Firm Website? A good law firm website must meet certain requirements to generate leads. Examples include: Mobile-friendliness. The website should have a mobile-first approach, given that more than 54% of global internet users browse the internet via mobile devices. This translates to around 4.3 billion people!  So if your website…...
read more

Do I really need a website for my law firm?

Why Does a Law Firm Need a Website?

The answer is simple – to build trust and credibility. Your law firm website is pretty much your ‘online office.’ And given that most clients usually look up law firms or attorneys before deciding whether to work with them, the first impression is important.

Why Does a Law Firm Need a Website? The answer is simple – to build trust and credibility. Your law firm website is pretty much your ‘online office.’ And given that most clients usually look up law firms or attorneys before deciding whether to work with them, the first impression is important....
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Don't Take Our Word For It!

- Marc Lazarus, Russell & Lazarus APC

Chris and his team at GNGF have been an outstanding addition to our marketing team. Not only is Chris knowledgeable, but he is forward-thinking, collaborative, generous with his time, and continuously on top of all of the tasks that keep us where we need to be. Thanks so much, Chris. And, thanks to the entire GNGF team!

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- Patrick Palace, Palace Law

At Palace Law we collect marketing data on everything. When I met Mark Homer to hand over our marketing, he knew what was going to happen to our numbers. He was confident, knew what to do and met me as a friend, not a client or a customer. The data before and after hiring GNGF say it all. Mark was right. Years later he is still right, still treats me like a friend and my firm is growing during a crisis.

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- Maddy Martin, Head of Growth & Education, Smith.ai

Mark and I have presented together more times than I can count, and there's no doubt Mark is one of the best legal marketers and educators alive today. He is the most professional, thoughtful, insightful, and genial presenter, in-person and online, capable of balancing expert guidance with approachable action steps. Driven by a generous spirit that shines through his work, and backed by decades of experience, Mark is justifiably firm in his methods, forward-thinking, and infinitely creative and flexible in his teaching methods across various platforms. He knows what to do, and why -- and he can teach you how to repeat his success. I wholeheartedly recommend Mark to any law firm seeking to maximize their practice and understanding of digital marketing.

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- Mike Whelan, Author of Lawyer Forward

Mark has the heart of a teacher. More than waxing wise about anecdata and SEO trivia, Mark makes insight both accessible and actionable. Every time I’ve seen him speak I’ve learned something new.

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- Jon and Barbara, Horwitz, Horwitz & Horwitz LLC

Working with the Get Noticed Get Found team has been a pleasure, and we are incredibly happy with what they have done for our firm. We love that the team is very responsive and always available to answer our questions. They have gone above and beyond our expectations, really listening to our wants and needs. Perhaps most importantly, the team is genuinely excited about helping our firm succeed. We are looking forward to continuing to work with them for years to come.

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More Resources

Law Firm Web Design Portfolio

We encourage you to check out our:

  • custom-designed and developed websites
  • GNGF GO Themes – out-of-the-box wordpress themes designed specifically for law firms
  • logo and stationery designs

View our Design Portfolio

GNGF Live

A conversation about increasing the conversion of your website leads to clients with Matt Spiegel, founder of Lawmatics.

Watch the episode

Cover Art for Your Law Firm is a Business Take It To The Next Level podcast

Our Podcast

Conversion Rate Optimization discussion on the Podcast: Your Law Firm is a Business: Take it to the Next Level

Listen to the episode

Need a Law Firm Website? GNGF Can Help!

With options for different needs and budgets, if you are looking for a legal marketing agency that will include you in the process, work to understand your goals, and then help you reach them, contact us for a free consultation.