GNGF Marketing

GNGF Marketing

513.444.2016

What if your law firm could double the number of clients over the next 6 months with zero increase in your outbound marketing spending?

Conversion Optimization is the answer!

We have helped many law firms increase their conversion rate at key steps in the marketing and intake funnel which led to significant revenue increases without additional marketing spend.

GNGF Conversion Optimization Helped Our Client Grow Leads 81% with No Additional Marketing Investment

After already growing clients year-over-year by 140%, our data showed us that the conversion rate could still be higher. We tested a number of tactics on the website and the combination of these things increased contact form submissions and phone calls from the website and google business profile.

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81% Lead Growth

Law Firm Website Conversion Strategies

Learning about conversion strategies for law firm client retention is one of the best ways to keep your law firm in business. But even before you learn how to retain clients, it’s important to know how to obtain them in the first place. Through the use of conversion strategies for effective marketing, you will see your prospects turn into clients faster. Continue reading to learn more about law firm conversion strategies or schedule a free consultation with our experts.

improve your website conversion rate

Convert Your Website Traffic Into New Clients

Many lawyers, in an attempt to get more and more leads, feel they need to spend more and more money on marketing tactics.

Yes, spending more on marketing can help drive more visitors to your law firm’s website. But, that just forces you to keep up with the big spending law firms in town. At GNGF we recommend you put some extra smarts into your marketing dollars so you can spend less and get better results than those deep-pocketed law firms in your area.

If you don’t put regular efforts into conversion optimization, you will eventually have a website that is a big leaky bucket. Prospects are draining out the sides before they contact you.

The same thing goes for your intake process, many law firms also have holes that are allowing great prospects to fall out before converting them into clients.

At GNGF, we recommend that you look at the conversion optimization of both your website and your intake process.

What Others Say About GNGF

- Marc Lazarus, Russell & Lazarus APC

Chris and his team at GNGF have been an outstanding addition to our marketing team. Not only is Chris knowledgeable, but he is forward-thinking, collaborative, generous with his time, and continuously on top of all of the tasks that keep us where we need to be. Thanks so much, Chris. And, thanks to the entire GNGF team!

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Improving the conversion rate on your website & intake process can lead to more clients and revenue for your firm without throwing all of your hard-earned profits toward more marketing tactics.

Conversion Rate Optimization on Your Law Firm Website

There are many things that can help your website convince a visitor to become a client.

First and foremost, is a very clear understanding of your law firm brand. You must have a good grasp of who your ideal client is and what is it about your firm that makes you the perfect fit for that ideal client. You may have heard this called your UVP (unique value proposition) or USP (unique selling proposition).

Once we understand that, your GNGF team will test changes to the following items on your website to see what helps increase conversion rates.

  • better calls to action around conversion elements (phone numbers, forms, etc.)
  • simplifying conversion elements, for example, coding easier click-to-call phone numbers on mobile or making forms easier to complete
  • edit content on high-traffic pages to match the ideal client’s needs, concerns, and personality
  • possibly adjust overall site branding colors or font colors
  • better and more obvious linking between high-traffic pages and high-conversion pages
  • adjusting images away from stock images and more on the actual team and office
  • and much more

We recommend updating just a few elements and then testing for a few months to see if that moves the conversion rate in the right direction. Then continue to do that until you don’t get a jump in conversion rate after multiple improvements.

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Using Online Chat, Virtual Receptionists, and Text/SMS to Increase Your Conversion Rates

We are in a world where your ideal clients are being trained so that they can get anything they want in their time frame. From UberEats to Amazon same-day delivery, your prospects have higher expectations than ever.

If someone visits your website and feels that your firm can help solve their problem, they will try to reach out to you. Here are some of the issues that you may not have prepared for:

  • Some prospects don’t want to pick up the phone and are looking to chat live with someone
  • Some prospects expect to be able to just schedule an appointment directly from your website
  • Some prospects expect to be able to talk to someone whether it is on their lunch break or at 9pm at night when they finally have the time to look up their issue on their mobile device

On top of all of these expectations from your ideal prospects, if your law firm only has people answering the phone during business hours, you are hurting yourself in the search engines.

If your law firm appears in the map-pack on Google search and you can only say you are open to phone calls from 9am-5pm, then when someone searches at 5:30pm, Google shows your law firm as CLOSED. If someone has a 24/7 call service and is right below you in the search engine, their Google Business Profile will show them as OPEN 24 Hours.

Providing the ability for your prospects to utilize the following will help increase your conversions:

  • online live chat on your website
  • call your office line 24/7 and get a live person
  • be able to text your office

We have partners that help law firms with these items and the GNGF team will make sure everything is implemented correctly into your website and metrics tracking.

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Same Amount of Leads = More Clients When You Improve Your Intake Process

Intake is the term that legal professionals use instead of what it actually is: sales.

Gone are the days when someone would wait on a call back from a law firm. The market is crowded with other law firms and because of the internet, prospects can see all of this competition with a few clicks.

Your prospects are not going to wait 5 minutes let alone 24 hours to hear back from a call to a law firm.

Your intake process should include:

  • process for fast outreach and follow-up to leads that come in via website forms or online chats
  • the ability for prospects to easily schedule a consultation (paid or free) either online or through a 24/7 receptionist
  • documented scripts so everyone who talks to a prospect is consistent and helps drive them to the next step
  • measurement of the process so you can see where leads are getting stuck or falling out of your intake funnel

At GNGF we recommend that law firms implement a Legal CRM such as Lawmatics, Clio Grow, or Lead Docket.

Legal CRMs can be a huge help in managing your intake and increasing your lead to client conversions by:

  • providing a central point to funnel all of your leads from various sources
  • providing a place for your intake team to log their follow-up and communication with the leads
  • providing automated follow-up via email funnel/drip campaigns or SMS follow-ups
  • online calendaring integration
  • e-signatures for any documents needed prior to a consultation (and even payment if you only provide paid consultations)
  • metrics to see that your process is being followed and help identify improvements

At GNGF we can help you optimize your intake process and implement these useful Legal CRM Tools as the next logical extension to your marketing efforts.

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GNGF Marketing Strategy Helps Law Firm Grow Traffic, Increase Conversions, and Set Record for New Client Sign Ups

117% Growth in Website Visitors
100% Increase in CTR
523% Increase in Leads
Read the Case Study

Topics:

Which Part of My Law Firm Website Generates the Most Leads?

What Should I Do if My Law Firm Lead Generation Strategy Does Not Seem To Work?

What Are Conversion Strategies?

Should I Add Live Chat to My Website?

What Should I Include on My Website Contact Form?

Which Part of My Law Firm Website Generates the Most Leads?

To figure out where your website visitors are converting the best look at your analytics. If you have tracking setup correctly you should see what pages are generating the most conversions.

There is a lot of opportunity when looking at this data. For one, you should try to link to the highest converting pages more often throughout your website. Another opportunity is to look at the pages that are garnering a lot of visits and time on the page but not converting. What can you do to this page to increase conversions or send it to the higher converting pages?

To figure out where your website visitors are converting the best look at your analytics. If you have tracking setup correctly you should see what pages are generating the most conversions. There is a lot of opportunity when looking at this data. For one, you should try to link to the highest converting pages more…...
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What Should I Do if My Law Firm Lead Generation Strategy Does Not Seem To Work?

Maybe you have continued to test and implement different conversion strategies on your website and now you just aren’t moving the needle on your conversion rate.

One thing to remember is that some prospective clients visiting your website are still in the information-gathering stage and just aren’t ready to reach out yet.

To handle this case, we typically recommend creating lead magnets to help grab their information for continued follow-up and nurturing. You can also tag them to be able to remarket display ads to them until that time when they’re ready to convert.

Maybe you have continued to test and implement different conversion strategies on your website and now you just aren’t moving the needle on your conversion rate. One thing to remember is that some prospective clients visiting your website are still in the information-gathering stage and just aren’t ready to reach out yet. To handle this…...
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What Are Conversion Strategies?

In the legal industry, conversion strategies are the systems and processes put in place in throughout the journey of a law firm’s prospective new client.  These strategies work to add value and establish a great user experience, helping your law firm eventually convert these prospects into clients.

In the legal industry, conversion strategies are the systems and processes put in place in throughout the journey of a law firm’s prospective new client.  These strategies work to add value and establish a great user experience, helping your law firm eventually convert these prospects into clients....
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Should I Add Live Chat to My Website?

People don’t just randomly search for ‘personal injury law firm near me’ on Google. They search for these keywords because they are in urgent need of such services. With this logic in mind, you need a law firm website design that interacts with the visitor from the moment they arrive at the site. 

A live chat feature prompting users to chat with an assistant is an excellent example of a strategy to convert leads into clients, something GNGF can help you with.

The same applies to other contact methods such as phone calls. Your law firm website should display a phone number on every page with high visibility to increase conversions.

For example, when a prospect is involved in a car accident, chances are they won’t bother scrolling to the next page on your website trying to find how to contact you when this information is not readily available. Instead, they’ll just exit the web page and head over to the next firm. 

People don’t just randomly search for ‘personal injury law firm near me’ on Google. They search for these keywords because they are in urgent need of such services. With this logic in mind, you need a law firm website design that interacts with the visitor from the moment they arrive at the site.  A live…...
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What Should I Include on My Website Contact Form?

Forms offer an easy, fast and convenient way for prospects to contact a law firm. However, it’s important to remember that your prospects have a very short attention span, so you need to create a form that only requests essential information, and of course, their contact details.

  • Name
  • Email
  • Phone
  • How can we help you?

If a form has too many questions or is too complicated, potential clients will lose interest quickly, get frustrated, and move on.

Forms offer an easy, fast and convenient way for prospects to contact a law firm. However, it’s important to remember that your prospects have a very short attention span, so you need to create a form that only requests essential information, and of course, their contact details. Name Email Phone How can we help you?…...
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What Our Clients Say About Hiring GNGF

- Phillip Greenberg, Greenberg & Greenberg, APLC

Prior to finding Get Noticed Get Found we had an SEO company that cared only about the bottom line and not about their customers. Switching over to Get Noticed Get Found was the best thing we could have ever done for our criminal law practice. Chris Cassady and everyone affiliated with Get Noticed Get Found are simply fantastic!! They make you feel like you are a member of their family with their individualized attention that they give you. Since we started using them 5 years ago, our online presence has grown and well surpassed our expectations. If you are looking for a company to increase your online presence and help build your business, Do Not go anywhere else and contact Get Noticed Get Found today!!!

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- Patrick Palace, Palace Law

At Palace Law we collect marketing data on everything. When I met Mark Homer to hand over our marketing, he knew what was going to happen to our numbers. He was confident, knew what to do and met me as a friend, not a client or a customer. The data before and after hiring GNGF say it all. Mark was right. Years later he is still right, still treats me like a friend and my firm is growing during a crisis.

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- Cheryl David, The Law Offices of Cheryl David

GNGF is definitely the best web and marketing company that I’ve ever worked with... During my 30+ years of practice, I’ve worked with numerous companies and in-house marketing coordinators... I was never satisfied... Fortunately, for the last 2.5 years, I’ve been working with the GNGF team, and they’ve been incredible teachers... They’ve truly transformed our site and our marketing. The team is not only responsive, organized and creative. More important than those qualities, they’re friendly and truly skilled adapters of their ever-evolving trade.

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- John Brothers, The Brothers Law Firm

I looked into several different digital marketing companies before selecting GNGF. It was one of the better decisions I've made for my new practice. Chris, Ashleigh, and the rest of the team aren't just great to work with, they deliver. I highly recommend them to any firms looking to enhance their online presence and increase their leads.

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- George Lovett, Lovett & House

I have used GNGF for several years. My website now and what it was when I hired them is night and day. My practice has grown as a result. I know the website has a lot to do with our growth because we track how we get our clients. GNGF worked for me. I am confident they can do the same thing for you.

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More Resources

The Legal Marketing Academy by GNGF

Not ready to hire a marketing agency for your law firm? We have the perfect solution for you.

Join us to learn more about conversion optimization, content strategy, and much more.

Join the Academy

Cover Art for Your Law Firm is a Business Take It To The Next Level podcast

Our Podcast

Conversion Rate Optimization discussion on the Podcast: Your Law Firm is a Business: Take it to the Next Level

Listen to the episode

GNGF Live

A conversation about increasing the conversion of your website leads to clients with Matt Spiegel, founder of Lawmatics.

Watch the episode

Are you ready to hire an agency that focuses on tracking and improving the metrics that drive real growth for your law firm?

When it comes to marketing for attorneys and law firms, it’s always advisable to involve experts for the best results. Contact us to schedule a free consultation with one of our legal marketing experts.

Schedule a Consultation Today