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We have helped many law firms increase their conversion rate at key steps in the marketing and intake funnel which led to significant revenue increases without additional marketing spend. After already growing clients year-over-year by 140%, our data showed us that the conversion rate could still be higher. We tested a number of tactics on the website and the combination of these things increased contact form submissions and phone calls from the website and google business profile. Learning about conversion strategies for law firm client retention is one of the best ways to keep your law firm in business. But even before you learn how to retain clients, it’s important to know how to obtain them in the first place. Through the use of conversion strategies for effective marketing, you will see your prospects turn into clients faster. Continue reading to learn more about law firm conversion strategies or schedule a free consultation with our experts. Many lawyers, in an attempt to get more and more leads, feel they need to spend more and more money on marketing tactics. Yes, spending more on marketing can help drive more visitors to your law firm’s website. But, that just forces you to keep up with the big spending law firms in town. At GNGF we recommend you put some extra smarts into your marketing dollars so you can spend less and get better results than those deep-pocketed law firms in your area. If you don’t put regular efforts into conversion optimization, you will eventually have a website that is a big leaky bucket. Prospects are draining out the sides before they contact you. The same thing goes for your intake process, many law firms also have holes that are allowing great prospects to fall out before converting them into clients. At GNGF, we recommend that you look at the conversion optimization of both your website and your intake process. - Marc Lazarus, Russell & Lazarus APC Chris and his team at GNGF have been an outstanding addition to our marketing team. Not only is Chris knowledgeable, but he is forward-thinking, collaborative, generous with his time, and continuously on top of all of the tasks that keep us where we need to be. Thanks so much, Chris. And, thanks to the entire GNGF team! To figure out where your website visitors are converting the best look at your analytics. If you have tracking setup correctly you should see what pages are generating the most conversions. There is a lot of opportunity when looking at this data. For one, you should try to link to the highest converting pages more often throughout your website. Another opportunity is to look at the pages that are garnering a lot of visits and time on the page but not converting. What can you do to this page to increase conversions or send it to the higher converting pages? Maybe you have continued to test and implement different conversion strategies on your website and now you just aren’t moving the needle on your conversion rate. One thing to remember is that some prospective clients visiting your website are still in the information-gathering stage and just aren’t ready to reach out yet. To handle this case, we typically recommend creating lead magnets to help grab their information for continued follow-up and nurturing. You can also tag them to be able to remarket display ads to them until that time when they’re ready to convert. In the legal industry, conversion strategies are the systems and processes put in place in throughout the journey of a law firm’s prospective new client. These strategies work to add value and establish a great user experience, helping your law firm eventually convert these prospects into clients. People don’t just randomly search for ‘personal injury law firm near me’ on Google. They search for these keywords because they are in urgent need of such services. With this logic in mind, you need a law firm website design that interacts with the visitor from the moment they arrive at the site. A live chat feature prompting users to chat with an assistant is an excellent example of a strategy to convert leads into clients, something GNGF can help you with. The same applies to other contact methods such as phone calls. Your law firm website should display a phone number on every page with high visibility to increase conversions. For example, when a prospect is involved in a car accident, chances are they won’t bother scrolling to the next page on your website trying to find how to contact you when this information is not readily available. Instead, they’ll just exit the web page and head over to the next firm. Forms offer an easy, fast and convenient way for prospects to contact a law firm. However, it’s important to remember that your prospects have a very short attention span, so you need to create a form that only requests essential information, and of course, their contact details. If a form has too many questions or is too complicated, potential clients will lose interest quickly, get frustrated, and move on. Not ready to hire a marketing agency for your law firm? We have the perfect solution for you. Join us to learn more about conversion optimization, content strategy, and much more. Conversion Rate Optimization discussion on the Podcast: Your Law Firm is a Business: Take it to the Next Level A conversation about increasing the conversion of your website leads to clients with Matt Spiegel, founder of Lawmatics. When it comes to marketing for attorneys and law firms, it’s always advisable to involve experts for the best results. Contact us to schedule a free consultation with one of our legal marketing experts.What if your law firm could double the number of clients over the next 6 months with zero increase in your outbound marketing spending?
Conversion Optimization is the answer!
GNGF Conversion Optimization Helped Our Client Grow Leads 81% with No Additional Marketing Investment
Law Firm Website Conversion Strategies
Convert Your Website Traffic Into New Clients
What Others Say About GNGF
Improving the conversion rate on your website & intake process can lead to more clients and revenue for your firm without throwing all of your hard-earned profits toward more marketing tactics.
GNGF Marketing Strategy Helps Law Firm Grow Traffic, Increase Conversions, and Set Record for New Client Sign Ups
Which Part of My Law Firm Website Generates the Most Leads?
What Should I Do if My Law Firm Lead Generation Strategy Does Not Seem To Work?
What Are Conversion Strategies?
Should I Add Live Chat to My Website?
What Should I Include on My Website Contact Form?
More Resources
The Legal Marketing Academy by GNGF
Our Podcast
GNGF Live
Are you ready to hire an agency that focuses on tracking and improving the metrics that drive real growth for your law firm?