Social Media Is An Essential Part Of Your Online Presence
Now, when we tell that to attorneys at our CLE presentations, we get a lot of eye-rolling in return. But using social media for your firm isn’t about posting a picture of what you had for breakfast or publishing a status about your dog. In fact, you don’t have to use social media personally if you don’t have the inclination.
However, your firm does need to have a presence on the important social media platforms: Facebook, Twitter, Google+, and LinkedIn. Having a profile on these social media platforms increases your firm’s visibility online and allows your firm to engage and build relationships with potential clients in the community. Social media humanizes you and makes you more relatable. (People love working with people they like.)
We understand that you might be hesitant to jump into social media, especially if you don’t use it personally. As an attorney, your profession comes with ethical guidelines that can make social media use seem daunting and difficult. That’s why, at GNGF, we demystify the confusion surrounding social media. We work directly with clients to build and optimize their firm’s social media profiles, and we post only the content that adheres to ethical guidelines. From Facebook, to Google+, to Twitter, to LinkedIn, we manage it all using cutting-edge, ethical strategies for conversion.
Questions about social media use for attorneys? Feel free to contact an expert at GNGF.
