GNGF Marketing

GNGF Marketing

513.444.2016

Over the past decade, our team has successfully created social media campaigns (both organic and paid) that have driven measurable results for law firms nationwide.

 

What we have learned over this time is that your firm needs a social media strategy if you want to see success.

GNGF Marketing Strategy increases Law Firm’s Keyword Visibility

In the first year of working with GNGF, this client’s visibility in their top 75 targeted keywords grew from 0.38% to 29.87%. This resulted in the law firm finally becoming found in a competitive practice area and geography. The increased visibility resulted in traffic to their website to grow by 281% and leads were up 350%

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29.49% Keyword Visibility

Social media is a powerful tool in the marketing toolbox for several businesses and brands across the world. You probably have thought that your law firm should follow suit and prioritize social media marketing. Perhaps your competitors post regularly, or you’ve received proposals from marketing companies promising X number of posts per month.

Regular posting is still a factor in gaining traction on social media, but it’s not the most important. Almost every social media platform has adjusted their algorithms to not just show the most recent content, but the most relevant content to a user—i.e. the content they’re most likely to engage with.

So what does this mean?

It means that we take a very different approach to social media than many other agencies. We’re not going to sell you social media posts that are generic and simply put, boring.

Facebook, Instagram, LinkedIn, or any social media, is about interacting with a community, sharing information, and building relationships. Social media works best when there is a feeling of a personal connection.

We talk with a lot of attorneys who ask us if we will “do” their social media. And what they usually mean is will we post a bunch of content from their blog onto their different accounts so they appear “active” and “engaged”. Posting frequently is one part of the social media success equation. The other part of the equation is related to the connection with people, building relationships, and providing value.

Social media done the right way isn’t for everyone. It’s a lot of work! This is not easy and is extremely time-consuming, but the benefits are outstanding.

For this reason, we firmly believe that if you want to “do social media” then you can’t just blindly outsource it to any random person or agency. You need a set strategy and you need to be involved if you want to see success.

Why do we take this collaborative approach? Simply put, if we don’t…it’s a waste of our time and your money.

What Legal Industry Experts Say

- Mike Whelan, Author of Lawyer Forward

Mark has the heart of a teacher. More than waxing wise about anecdata and SEO trivia, Mark makes insight both accessible and actionable. Every time I’ve seen him speak I’ve learned something new.

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Why should a law firm market on social media?

There are a number of reasons you may want to invest time and money into marketing and engaging on social media.

Here are some reasons we have seen that help law firms grow:

  • Increase brand awareness
  • Establish thought leadership
  • Grow your professional network
  • Stay top-of-mind with existing clients
  • Fostering new client relationships
  • Show you are active & engaged with the community
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How does GNGF help your social media presence?

Our team of marketing strategists can help you build a personal brand on the social media platforms most relevant to your potential clients. We can help you come up with goals, content ideas, and effectively measure and report on the successes.

How we can help your law firm grow with social media:

  • Editorial calendar development (utilizing new content and existing website content)
  • Social content strategy development
  • Video content strategy development
  • Engagement training for you and your team
  • Custom graphics for posts
  • Conduct research to identify local businesses, local bar associations, active attorneys/key employees at the firm, local hashtags – all with the goal of promoting engagement
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What about paid ads on Social Media platforms?

We believe that advertising on social media platforms, such as Facebook Ads can be a great way to help you build an audience, expand your reach, and provide top-of-mind awareness.

Our team has experience running social media ad campaigns that have driven well over $100K in revenue for multiple firms nationwide.

Certain practice areas can see a higher conversion rate than others, like mass tort, estate planning, or elder law. Criminal law, some personal injury matters, or divorce can be more difficult to advertise successfully.

Remember that Ads on Instagram, LinkedIn, or  Facebook are like an ad in a magazine. You don’t read a magazine to look at the ads, you buy it to read articles and stories, and are often interrupted by ads, most of which probably are not relevant at the time, or may never be relevant. But the right ad placed to the right person at the right time could be a perfect fit and cause someone to pause their reading and jump over to your law firm’s website.

With the right strategy in place, your ads can be shown to your target demographics to help tip the odds in your favor to get that perfect interrupting ad placed at just the right time.

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Optimizing the Website for Conversions has helped this Client GROW

102% Increase in Contact Form Submissions
58% Increase in Phone Calls from Website
62% Increase in Phone Calls from GBP
Read the Case Study

Topics:

What social channels do we recommend?

What Is the Importance of Social Media in Legal Marketing?

Can Lawyers Advertise on Instagram?

What social channels do we recommend?

For most law firms, we recommend the following social channels:

  • Google Business Profile (formerly Google My Business)
  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube
  • TikTok

While this list changes all the time to date Facebook has driven the most successful paid ad campaigns for our clients compared to the other networks.

For most law firms, we recommend the following social channels: Google Business Profile (formerly Google My Business) Facebook LinkedIn Twitter Instagram YouTube TikTok While this list changes all the time to date Facebook has driven the most successful paid ad campaigns for our clients compared to the other networks....
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What Is the Importance of Social Media in Legal Marketing?

Social media can help your law firm grow – no doubt about that, you just need the right strategy in place. We also strongly recommend building your own personal brand, which usually performs better than your business brand on social media. It’s important to have your social media friends and followers connect with you as a person because the main concept of social media is to socialize.

This explains why a potential client will search for “divorce lawyers near me” on Google but not on Facebook. However, they’re more likely to befriend such a lawyer on Facebook by interacting with their personal posts than they would with Facebook business pages. 

Social media can help your law firm grow – no doubt about that, you just need the right strategy in place. We also strongly recommend building your own personal brand, which usually performs better than your business brand on social media. It’s important to have your social media friends and followers connect with you as…...
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Can Lawyers Advertise on Instagram?

Just like Facebook, Instagram is a great platform to build personal relationships with followers. But very few users will actually search for a lawyer on Instagram. Therefore, rather than spending lots of money advertising, it’s even better to provide valuable content that comes in the form of legal information, tips, etc. 

Another important thing to note is that social media marketing is governed by certain ethical standards that could affect your law firm if not adhered to. You can learn more about such rules by joining our Legal Marketing Academy. 

Just like Facebook, Instagram is a great platform to build personal relationships with followers. But very few users will actually search for a lawyer on Instagram. Therefore, rather than spending lots of money advertising, it’s even better to provide valuable content that comes in the form of legal information, tips, etc.  Another important thing to…...
read more

What People Are Saying About GNGF

- Cheryl David, The Law Offices of Cheryl David

GNGF is definitely the best web and marketing company that I’ve ever worked with... During my 30+ years of practice, I’ve worked with numerous companies and in-house marketing coordinators... I was never satisfied... Fortunately, for the last 2.5 years, I’ve been working with the GNGF team, and they’ve been incredible teachers... They’ve truly transformed our site and our marketing. The team is not only responsive, organized and creative. More important than those qualities, they’re friendly and truly skilled adapters of their ever-evolving trade.

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- John Brothers, The Brothers Law Firm

I looked into several different digital marketing companies before selecting GNGF. It was one of the better decisions I've made for my new practice. Chris, Ashleigh, and the rest of the team aren't just great to work with, they deliver. I highly recommend them to any firms looking to enhance their online presence and increase their leads.

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- Maddy Martin, Head of Growth & Education, Smith.ai

Mark and I have presented together more times than I can count, and there's no doubt Mark is one of the best legal marketers and educators alive today. He is the most professional, thoughtful, insightful, and genial presenter, in-person and online, capable of balancing expert guidance with approachable action steps. Driven by a generous spirit that shines through his work, and backed by decades of experience, Mark is justifiably firm in his methods, forward-thinking, and infinitely creative and flexible in his teaching methods across various platforms. He knows what to do, and why -- and he can teach you how to repeat his success. I wholeheartedly recommend Mark to any law firm seeking to maximize their practice and understanding of digital marketing.

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Why GNGF? 

At GNGF, we have over ten years’ worth of experience as a leading provider of social media marketing for law firms, and you can always bank on our experience, honesty, and integrity to drive your firm’s marketing efforts forward. 

Ready to hire us to help you grow your law firm?

Schedule a consultation today