GNGF is definitely the best web and marketing company that I’ve ever worked with... During my 30+ years of practice, I’ve worked with numerous companies and in-house marketing coordinators... I was never satisfied... Fortunately, for the last 2.5 years, I’ve been working with the GNGF team, and they’ve been incredible teachers... They’ve truly transformed our site and our marketing. The team is not only responsive, organized and creative. More important than those qualities, they’re friendly and truly skilled adapters of their ever-evolving trade.
Over the past decade, our team has successfully created social media campaigns (both organic and paid) that have driven measurable results for law firms nationwide. In the first year of working with GNGF, this client’s visibility in their top 75 targeted keywords grew from 0.38% to 29.87%. This resulted in the law firm finally becoming found in a competitive practice area and geography. The increased visibility resulted in traffic to their website to grow by 281% and leads were up 350% Social media is a powerful tool in the marketing toolbox for several businesses and brands across the world. You probably have thought that your law firm should follow suit and prioritize social media marketing. Perhaps your competitors post regularly, or you’ve received proposals from marketing companies promising X number of posts per month. Regular posting is still a factor in gaining traction on social media, but it’s not the most important. Almost every social media platform has adjusted their algorithms to not just show the most recent content, but the most relevant content to a user—i.e. the content they’re most likely to engage with. So what does this mean? It means that we take a very different approach to social media than many other agencies. We’re not going to sell you social media posts that are generic and simply put, boring. Facebook, Instagram, LinkedIn, or any social media, is about interacting with a community, sharing information, and building relationships. Social media works best when there is a feeling of a personal connection. We talk with a lot of attorneys who ask us if we will “do” their social media. And what they usually mean is will we post a bunch of content from their blog onto their different accounts so they appear “active” and “engaged”. Posting frequently is one part of the social media success equation. The other part of the equation is related to the connection with people, building relationships, and providing value. Social media done the right way isn’t for everyone. It’s a lot of work! This is not easy and is extremely time-consuming, but the benefits are outstanding. For this reason, we firmly believe that if you want to “do social media” then you can’t just blindly outsource it to any random person or agency. You need a set strategy and you need to be involved if you want to see success. Why do we take this collaborative approach? Simply put, if we don’t…it’s a waste of our time and your money. - Mike Whelan, Author of Lawyer Forward Mark has the heart of a teacher. More than waxing wise about anecdata and SEO trivia, Mark makes insight both accessible and actionable. Every time I’ve seen him speak I’ve learned something new. For most law firms, we recommend the following social channels: While this list changes all the time to date Facebook has driven the most successful paid ad campaigns for our clients compared to the other networks. Social media can help your law firm grow – no doubt about that, you just need the right strategy in place. We also strongly recommend building your own personal brand, which usually performs better than your business brand on social media. It’s important to have your social media friends and followers connect with you as a person because the main concept of social media is to socialize. This explains why a potential client will search for “divorce lawyers near me” on Google but not on Facebook. However, they’re more likely to befriend such a lawyer on Facebook by interacting with their personal posts than they would with Facebook business pages. Just like Facebook, Instagram is a great platform to build personal relationships with followers. But very few users will actually search for a lawyer on Instagram. Therefore, rather than spending lots of money advertising, it’s even better to provide valuable content that comes in the form of legal information, tips, etc. Another important thing to note is that social media marketing is governed by certain ethical standards that could affect your law firm if not adhered to. You can learn more about such rules by joining our Legal Marketing Academy. At GNGF, we have over ten years’ worth of experience as a leading provider of social media marketing for law firms, and you can always bank on our experience, honesty, and integrity to drive your firm’s marketing efforts forward. Ready to hire us to help you grow your law firm?
What we have learned over this time is that your firm needs a social media strategy if you want to see success.
GNGF Marketing Strategy increases Law Firm’s Keyword Visibility
What Legal Industry Experts Say
Optimizing the Website for Conversions has helped this Client GROW
What social channels do we recommend?
What Is the Importance of Social Media in Legal Marketing?
Can Lawyers Advertise on Instagram?
Why GNGF?