• Legal Marketing Services
    ▼
    • SEO
    • Online Paid Advertising (SEM)
    • Website Design
    • Content Strategy and Development
    • Branding
    • Review Management
    • Social Media
    • Conversion Strategies
    • Legal CRM Implementation
    • Group Coaching
  • About GNGF
    ▼
    • Team
    • GNGF Way
    • Our Partners
    • Careers and Internships
  • Proven Success
    ▼
    • Case Studies
    • Awards
    • Testimonials
    • Portfolio
  • Resources
    ▼
    • Videos
    • Podcasts
    • Our Book—Online Law Practice Strategies
    • Our Blog
    • CLE Presentations
  • Contact
  • Skip to primary navigation
  • Skip to main content
GNGF Marketing

GNGF Marketing

GNGF Marketing

513.444.2016
  • Legal Marketing Services
    • SEO
    • Online Paid Advertising (SEM)
    • Website Design
    • Content Strategy and Development
    • Branding
    • Review Management
    • Social Media
    • Conversion Strategies
    • Legal CRM Implementation
    • Group Coaching
  • About GNGF
    • Team
    • GNGF Way
    • Our Partners
    • Careers and Internships
  • Proven Success
    • Case Studies
    • Awards
    • Testimonials
    • Portfolio
  • Resources
    • Videos
    • Podcasts
    • Our Book—Online Law Practice Strategies
    • Our Blog
    • CLE Presentations
  • Contact

Legal Marketing Services

Legal Marketing Services

Home » Legal Marketing Services

What if your perfect prospect always found your law firm when they were looking for help?

 

That’s what we do and it’s been helping lawyers grow their law firms for over a decade.

Our Legal Marketing Services are built to help you grow YOUR law firm.

Law Firm Branding & Marketing Drive Multi-City Office Expansion

Bottom line, the organic traffic to the website grew by over 775%. But growth in vanity metrics like impressions and traffic does not matter if they are not turning into quality leads. Increased visibility and traffic has resulted in a growth of 135% in consistent monthly leads from the firm’s organic digital presence.

View This Case Study
135% Leads from Organic Search Growth

The GNGF Way

Through our years of working with attorneys to meet their marketing and business goals, we have developed a proven process we call The GNGF Way. We find that the clients who follow the steps outlined in this process have the most success and satisfaction with the impact marketing has on their law firm’s business.

This proven process is an excellent way to determine what strategies are best for your law firm and help to set goals for the future. We use these steps in our office every day to recommend customized strategies that will mean optimized results for your firm.

READ MORE ABOUT THE GNGF WAY

What Our Clients Are Saying

- Patrick Palace, Palace Law

At Palace Law we collect marketing data on everything. When I met Mark Homer to hand over our marketing, he knew what was going to happen to our numbers. He was confident, knew what to do and met me as a friend, not a client or a customer. The data before and after hiring GNGF say it all. Mark was right. Years later he is still right, still treats me like a friend and my firm is growing during a crisis.

read more testimonials

GNGF Only Works with Law Firms

We work exclusively with law firms, so we understand the unique challenges that attorneys face when trying to compete online.

Because of this focus, we are uniquely positioned to use the data we’ve collected across the legal industry to develop best practices across our legal marketing services.

Search Engine Optimization

Law firm search engine optimization (SEO), involves employing many tactics to help a webpage reach the first page of search engine rankings for selected keywords. Why the first page? Because fewer than 1% of people searching look at the second page of Google’s search results.

At GNGF, we specialize in SEO strategy for law firms. We have spent years working to continually educate the legal industry about SEO and dispel the myth that it’s some hidden magic only special marketers understand. Any law firm can work on its own SEO with basic strategies and content marketing. However, achieving “the basics” is not easy or fast to do.

Great SEO strategies take time and effort, and hiring a strong legal SEO agency is really about trading your time and effort and gaining extra expertise.

What we bring to the table is an understanding of how competitive the legal market is and years of experience elevating law firm websites’ ability to drive traffic and, ultimately, leads.

We care about ethics and only implement strategies that come by rankings honestly, never using any “black hat” techniques. Most importantly, we inform you about the foundations of SEO so you can direct the important decisions about your online marketing.

READ MORE ABOUT GNGF SEO SERVICES

Read more

Law Firm SEM/PPC

SEM (Search Engine Marketing), sometimes called PPC or Pay Per Click, is an important part of a law firm’s online marketing mix. This form of paid advertising, often through search engines such as Google AdWords, can quickly increase the amount of traffic coming to your site, boost organic traffic, and of course, capture leads for your law firm.

GNGF is a certified Google Partner Agency experienced in managing traditionally paid advertising campaigns for many of our clients. As a Google Partner Agency, we also adhere to the Google best practices for every campaign.

In addition to AdWords, we offer Facebook advertising, re-marketing ads, video marketing, and advice for leveraging paid legal directories.

Read more about law firm SEM/PPC

Read more
Content Designing

Legal Marketing Content Strategy

Content is continually a key search engine ranking factor for all websites, law firm websites are no exception. Your website’s content could also be the deciding factor for a prospect to hire you—or not.

Through our experience with online legal marketing, we have become experts in creating content strategies that drive traffic and raise rankings while also compelling your target market to hire you.

Also, we know that for attorneys having ethical content is imperative. That’s why we stay on top of legal professional ethics and never post anything on your site without your permission.

Read more about gngf legal marketing content strategies

Read more

Law Firm Website Design

At GNGF, we specialize in creating law firm websites that are both attractive and conversion-oriented on any device. We work with you to create a website that reflects the brand and values of your firm in order to connect with your prospects and clients.

We understand that a beautiful website is useless if it does not increase your number of clients. Our data-driven design decisions ensure that you get the best of both worlds—aesthetically and productively. Whether you choose a completely custom design or go for one of our conversion-optimized templates, you can rest easy that your website is following the best practices in maximizing your traffic across all devices.

Read more about GNGF law firm website design services

Read more

Law Firm Branding

The online market for law firms is one of the most competitive across the internet. But we don’t need to tell you that, right?

We also know that many law firms are struggling to bring in clients because they aren’t differentiating themselves online.

Our brand strategists have developed a branding process specifically for law firms to help solve this problem. Through a series of exercises, we will help you define your law firm’s brand in a way that stands out from your competitors and brings the right clients and cases to your door.

Read more about The GNGF law firm branding process

Read more

Law Firm Online Review Management

Referrals still drive a good deal of a law firm’s new business.

However, just like almost everything else in our world, this lead source has also moved online.

Most of the time when a prospective client is referred to your firm, they search for information about you on the internet—likely on a mobile device.

What will they find when they search for your law firm or your name?

We know that navigating the world of online reviews can be a logistical and ethical nightmare. Ensuring your firm shows up on page one in a dominant fashion for your very own firm name is more difficult than it sounds, too.

Our Review Management services ensure that page one of your branded search is tightly controlled and shows searchers exactly what you want them to see.

Read more about law firm online review management

Read more

Law Firm Social Media

Over the past decade, our team has successfully created social media campaigns (both organic and paid) that have driven measurable results for law firms nationwide.

But Social Media may not be the best place to start your online marketing efforts. The GNGF Team can let you know the best social media strategies for your law firm and when it is time to deploy them.

Read more about SOCIAL MEDIA FOR law firmS

Read more

Law Firm Conversion Optimization

Conversion strategies for law firms should help you turn prospects into clients faster. Learning about conversion strategies for your law firm is one of the best ways to keep your law firm growing.

Conversion Optimization is often used to turn more of the visitors on your law firm website into quality leads. But you should also consider how the leads are managed in your intake software and process to optimize converting more leads into paying clients.

LEARN HOW GNGF APPROACHES CONVERSION OPTIMIZATION FOR LAW FIRMS

Read more

Legal CRM Implementation

A bad intake process can ruin all of your marketing investment. Fortunately, there are many new solutions that can bring big business CRM practices to the small and medium law firms.  Cloud-based software from Lawmatics, Clio Grow, Lead Docket, and others allows law firms to manage, measure, and improve their intake process.

Building a robust Legal CRM process with email funnels, measurement, and automation can help you convert more leads to paying clients with less manual effort. As a respected legal marketing agency, GNGF is a preferred partner with many Legal CRM tools and we have experience integrating your marketing into your intake process.

Read more about LEGAL CRM FOR law firms

Read more

Law Firm Marketing Group Coaching

At GNGF, we saw how difficult it was for solo law firms to stay in business, given the stiff competition from larger established firms.

For this reason, our law firm marketing agency added group coaching for solo firms to empower them to dominate the digital world and increase their client base.

This training is offered through our Legal Marketing Academy.

LEARN MORE ABOUT THE LEGAL MARKETING ACADEMY

Read more

Conversion Optimization Grows Law Firm Leads 80% in Six Weeks

80% Total Increase in New Leads
62% Increase in Calls from Google Business Profile
102% Increase in Contact Form Submissions
58% Increase in Phone Calls from Website
View This Case Study

Topics:

How Does Your Agency Generate Leads for Law Firms?

How Much Should My Law Firm Spend on Digital Marketing?

How Can Digital Marketing Help Law Firms?

How Should I Market My Law Firm on Social Media?

What's Law Firm Branding?

What Are Some Qualities of a Good Law Firm Website?

How Can I Stay Competitive in Legal Marketing?

What Is Review Management in Law Firm Marketing?

How Can I Manage My Law Firm's Reviews?

What Is the GNGF Way?

How Does Your Agency Generate Leads for Law Firms?

First of all, we are not a ‘pay by the lead service’. We work to help our clients build and grow a sustainable lead generation machine.

Our first goal is to increase traffic to your law firm’s website and then we work to make sure that traffic is consistently converting into quality leads.

We utilize various marketing analytics tools to monitor traffic, measure leads, and track what leads become actual clients. We then adjust our marketing strategies and tactics based on this real data. 

We’ve been in this industry for over a decade, and we know how to figure out what works and what doesn’t for your law firm. 

First of all, we are not a ‘pay by the lead service’. We work to help our clients build and grow a sustainable lead generation machine. Our first goal is to increase traffic to your law firm’s website and then we work to make sure that traffic is consistently converting into quality leads. We utilize…...
read more

How Much Should My Law Firm Spend on Digital Marketing?

GNGF experts recommend spending at least 10% of your revenue on legal marketing services for healthy growth and better ROI.  

GNGF experts recommend spending at least 10% of your revenue on legal marketing services for healthy growth and better ROI.  ...
read more

How Can Digital Marketing Help Law Firms?

Digital marketing is all about targeting potential clients. Back then, prospects searched for lawyers on yellow pages, community notice boards, or even listened to TV and radio commercials for leads. But the world has now changed – almost every prospect searches for lawyers on the internet. 

So even if they find out about your law firm from a friend offline, chances are they’ll still look you up online to find out what other clients think of you. Therefore, having a strong digital presence is definitely great for your business.

Digital marketing is all about targeting potential clients. Back then, prospects searched for lawyers on yellow pages, community notice boards, or even listened to TV and radio commercials for leads. But the world has now changed – almost every prospect searches for lawyers on the internet.  So even if they find out about your law…...
read more

How Should I Market My Law Firm on Social Media?

This usually depends on several factors. For example, organic and paid advertising for law firms on social media requires a different approach. 

We strongly advise you to talk to us about your social media marketing goals. Our law firm social media marketing experts will review your current social media platforms and then create a strategy based on the existing data and long-term goals. For example, we know which posts do well when promoted and those that attract organic traffic effortlessly! 

This usually depends on several factors. For example, organic and paid advertising for law firms on social media requires a different approach.  We strongly advise you to talk to us about your social media marketing goals. Our law firm social media marketing experts will review your current social media platforms and then create a strategy…...
read more

What's Law Firm Branding?

Your law firm brand is the perception of your firm by your clients and prospects.

Since the brand is the perception of your prospects and clients, if you haven’t proactively worked on creating and communicating your brand, you still have a brand by default — but do you know what that is?

We help our clients create and define their law firm brand through a series of processes focused on creating and documenting the brand that attracts the perfect clients for your firm.  We work to build your law firm’s image and differentiate it from your competitors.

Given that there are thousands of law firms across the United States, it’s becoming increasingly important to stand out, or else you won’t get noticed. 

Branding creates a lasting memory in the minds of potential clients – and existing ones as well – which portrays your firm as an authority in a particular practice area. 

Your law firm brand is the perception of your firm by your clients and prospects. Since the brand is the perception of your prospects and clients, if you haven’t proactively worked on creating and communicating your brand, you still have a brand by default — but do you know what that is? We help our…...
read more

What Are Some Qualities of a Good Law Firm Website?

One of the most important aspects of law firm web design is the kind of services your law firm offers. For instance, if you specialize in personal injury, the website should clearly state this and also provide contact options.

When designing a law firm website, it’s important for prospects to feel that they made the right decision the moment they visit your website. GNGF law firm web design experts know exactly what prospects look for on law firm websites, and we use this approach to build award-winning websites. 

One of the most important aspects of law firm web design is the kind of services your law firm offers. For instance, if you specialize in personal injury, the website should clearly state this and also provide contact options. When designing a law firm website, it’s important for prospects to feel that they made the…...
read more

How Can I Stay Competitive in Legal Marketing?

Being competitive in legal marketing has everything to do with the specific practice area and geographical location. Therefore, it’s important to know what your competitors are doing, whether offline or online, and then create a strategy based on that information. For example, having a great website content strategy increases your traffic, converting prospects to clients. 

Being competitive in legal marketing has everything to do with the specific practice area and geographical location. Therefore, it’s important to know what your competitors are doing, whether offline or online, and then create a strategy based on that information. For example, having a great website content strategy increases your traffic, converting prospects to clients. ...
read more

What Is Review Management in Law Firm Marketing?

Review management is basically being aware of what is being said about your law firm online, across multiple channels such as Google, Avvo, Lawyers.com, FindLaw, Facebook, etc. Law firms should be aware of where they stand as far as reviews go and then have a strategy to grow that. 

Review management is basically being aware of what is being said about your law firm online, across multiple channels such as Google, Avvo, Lawyers.com, FindLaw, Facebook, etc. Law firms should be aware of where they stand as far as reviews go and then have a strategy to grow that. ...
read more

How Can I Manage My Law Firm's Reviews?

GNGF offers law firm review management services to keep tabs on what clients say about your law firm. We use advanced tools to keep up with your reviews online across multiple platforms. After analyzing such reviews, we create a content strategy to improve your reputation and attract even more prospects. 

GNGF offers law firm review management services to keep tabs on what clients say about your law firm. We use advanced tools to keep up with your reviews online across multiple platforms. After analyzing such reviews, we create a content strategy to improve your reputation and attract even more prospects. ...
read more

What Is the GNGF Way?

Over the last 10 years, we’ve learned so much about legal marketing and established a simplified proven winning formula for law firms. But this formula isn’t constant – we keep it regularly updated.

So instead of learning complex terms such as SEO, SEM, SERP, etc., this formula focus on:

  • Law firm marketing education.
  • Understanding of the law firm’s goals and strategy.
  • Full transparency in executing marketing campaigns.
  • Quantifiable, results-oriented project management.

Click here to read more about the GNGF way and how it could benefit your law firm. 

Over the last 10 years, we’ve learned so much about legal marketing and established a simplified proven winning formula for law firms. But this formula isn’t constant – we keep it regularly updated. So instead of learning complex terms such as SEO, SEM, SERP, etc., this formula focus on: Law firm marketing education. Understanding of…...
read more

What Legal Industry Experts Are Saying

- Erin Gerstenzang, EHG Law Firm and co-founder ATL Legal Tech community

Mark is one of my go-to experts for what it takes to successfully market a law firm. He is passionate about helping attorneys succeed and brings a wealth of insight, know-how, and charm to every project.

read more testimonials
- Mike Whelan, Author of Lawyer Forward

Mark has the heart of a teacher. More than waxing wise about anecdata and SEO trivia, Mark makes insight both accessible and actionable. Every time I’ve seen him speak I’ve learned something new.

read more testimonials
- Maddy Martin, Head of Growth & Education, Smith.ai

Mark and I have presented together more times than I can count, and there's no doubt Mark is one of the best legal marketers and educators alive today. He is the most professional, thoughtful, insightful, and genial presenter, in-person and online, capable of balancing expert guidance with approachable action steps. Driven by a generous spirit that shines through his work, and backed by decades of experience, Mark is justifiably firm in his methods, forward-thinking, and infinitely creative and flexible in his teaching methods across various platforms. He knows what to do, and why -- and he can teach you how to repeat his success. I wholeheartedly recommend Mark to any law firm seeking to maximize their practice and understanding of digital marketing.

read more testimonials

HOW CAN GNGF HELP YOU?

At GNGF, one of our core values is transparency, and you can see that in everything we do.

We do not sell one-size-fits-all packages because we have seen that while those may work for a law firm here and there, there is no consistency or guarantee they will work for you.

What makes us unique is our high-touch and client-specific strategies combined with our 100% focus on law firms.  We will use your specific web presence and analytics combined with our years of experience to create the perfect strategy for you AND we will take the time to share the data so that you understand the WHY behind our marketing tactics. 

GNGF has been recognized by industry professionals for its outstanding work. Our law firm websites and content campaigns have received multiple awards both in and out of legal marketing categories. We even won an award for our agency’s professional ethics—The BBB Torch Award. 

Contact GNGF For Expert Legal Marketing Services

We are just one phone call away when you are ready to hire a team of experts offering legal marketing services to small and medium-sized firms. Call us at 513-444-2016, chat with us live on our website, or schedule a free consultation, and we’ll get in touch with you as soon as possible!

connect with us
expert@gngf.com 513.444.2016

Privacy Policy Terms of Use