GNGF is a strategic legal marketing agency JUST for attorneys and law firms. We work exclusively with law firms, so we understand the unique challenges that attorneys face when marketing online.
We have been educating and empowering lawyers to grow their business since 2011.
Because we only work with law firms, we are uniquely positioned to use the data we’ve collected across the legal industry to develop best practices across our legal marketing services.
In addition to helping with a law firm’s overall marketing strategy, we have experience helping law firms with:
- Website Custom Design and Development
- Website Hosting and Maintenance
- Content Marketing Strategies and Execution
- Search Engine Optimization (SEO)
- Website Conversion Strategies
- Reputation Management
- Social Media Strategies
- Search Engine Marketing / Paid Advertising
At GNGF, one of our core values is transparency, and you can see that in everything we do. We are not a one-size-fits-all agency. What makes us unique is our high-touch and client-specific strategies combined with our 100% focus on law firms. We will use your specific web presence and analytics combined with our years of experience to not just create the perfect strategy for you, but to also take the time to share this data so that you understand the WHY behind our marketing tactics.
GNGF has been recognized by industry professionals for our outstanding work. Our law firm websites and content campaigns have been awarded multiple awards both in and out of legal marketing categories. We even have won an award for our agency’s professional ethics—The BBB Torch Award in 2015.
The GNGF Way
Through our years of working with attorneys to meet their marketing and business goals, we have developed a proven process we call The GNGF Way. We find that the clients who follow the steps outlined in this process have the most success and satisfaction with the impact marketing has on their law firm’s business.
This proven process is an excellent way to determine what strategies are best for your law firm and help to set goals for the future. We use these steps in our office every day to recommend customized strategies that will mean results for your firm.
Law Firm SEO Services (Search Engine Optimization)
Law firm search engine optimization (SEO), involves employing many tactics to help a website reach the first page of search engine rankings for selected keywords. Why the first page? Because fewer than 1% of people searching look at the second page of Google’s search results.
At GNGF, we specialize in SEO strategy for law firms. We have spent years working to continually educate the legal industry about SEO and dispel the myth that it’s some hidden magic only special marketers understand. Any law firm can work on their own SEO with basic strategies and content marketing. However, achieving “the basics” is not easy or fast to do.
Great SEO strategies take time and effort, and hiring a strong legal SEO agency is really about trading your time and effort and gaining a little extra expertise.
What we bring to the table is an understanding of how competitive the legal market is and years of experience differentiating law firm websites to drive traffic and, ultimately, leads.
We care about ethics and only implement strategies that come by rankings honestly, never using any “black hat” techniques. Most importantly, we want you to understand the foundations of SEO so you can make informed decisions about your online marketing.
Law Firm Website Design
At GNGF, we specialize in creating law firm websites that are both attractive and conversion-oriented on any device. We work with you to create a website that reflects the brand and values of your firm in order to connect with your prospects and clients.
We understand that a beautiful website is useless if it does nothing to gain you clients. Our data-driven design decisions ensure that you get the best of both worlds—aesthetics and leads for your firm. Whether you choose a completely custom design or go for one of our conversion-optimized templates, you can rest easy that your website is following the best practices in maximizing your traffic across all devices.
Law Firm Branding
The online market for law firms is one of the most competitive across the internet. But we don’t need to tell you that, right?
We also know that many law firms are struggling to bring in clients because they aren’t differentiating themselves online.
Our brand strategists have developed a branding process specifically for law firms to solve this problem. Through a series of interviews and exercises, we will help you define your law firm’s brand in a way that stands out from your competitors and brings the right clients and cases to your door.
Law Firm SEM/PPC
SEM (Search Engine Marketing), sometimes called PPC or Pay Per Click, is an important part of a law firm’s online marketing mix. This form of paid advertising, often through search engines such as Google AdWords, can quickly increase the amount of traffic coming to your site, boost organic traffic, and of course, capture leads for your law firm.
GNGF is a certified Google Partner Agency experienced in managing traditional paid advertising campaigns for many of our clients. As a Google Partner Agency, we also adhere to the Google best practices for every campaign.
In addition to AdWords, we offer Facebook advertising, re-marketing ads, video marketing, and advice for leveraging paid legal directories.
Legal Marketing Content Strategy
Content is continually a key search engine ranking factor for all websites, law firm websites are no exception. Your website’s content also could also be the deciding factor for a prospect to hire you—or not.
Through our experience with online legal marketing, we have become experts in creating content strategies that drive traffic and raise rankings while also compelling your target market to hire you.
Also, we know that for attorneys having ethical content is imperative. That’s why we stay on top of legal professional ethics and never post anything on your site without your permission.
Law Firm Online Reputation Management
Referrals still drive a good deal of a law firm’s new business.
However, just like almost everything else in our world, this lead source has also moved online.
Most of the time when a prospective client is referred to your firm, they search for information about you on the internet—likely on a mobile device.
What will they find when they search for your law firm or your name?
We know that navigating the world of online reviews can be a logistical and ethical nightmare. Ensuring your firm shows up on page one in a dominant fashion for your very own firm name is more difficult than it sounds, too.
Our Reputation Management services ensure that page one of your branded search is tightly controlled and shows searchers exactly what you want them to see.