Legal Marketing Services

First of all, we are not a ‘pay by the lead service’. We work to help our clients build and grow a sustainable lead generation machine.

Our first goal is to increase traffic to your law firm’s website and then we work to make sure that traffic is consistently converting into quality leads.

We utilize various marketing analytics tools to monitor traffic, measure leads, and track what leads become actual clients. We then adjust our marketing strategies and tactics based on this real data. 

We’ve been in this industry for over a decade, and we know how to figure out what works and what doesn’t for your law firm. 

GNGF experts recommend spending at least 10% of your revenue on legal marketing services for healthy growth and better ROI.  

Digital marketing is all about targeting potential clients. Back then, prospects searched for lawyers on yellow pages, community notice boards, or even listened to TV and radio commercials for leads. But the world has now changed – almost every prospect searches for lawyers on the internet. 

So even if they find out about your law firm from a friend offline, chances are they’ll still look you up online to find out what other clients think of you. Therefore, having a strong digital presence is definitely great for your business.

This usually depends on several factors. For example, organic and paid advertising for law firms on social media requires a different approach. 

We strongly advise you to talk to us about your social media marketing goals. Our law firm social media marketing experts will review your current social media platforms and then create a strategy based on the existing data and long-term goals. For example, we know which posts do well when promoted and those that attract organic traffic effortlessly! 

Your law firm brand is the perception of your firm by your clients and prospects.

Since the brand is the perception of your prospects and clients, if you haven’t proactively worked on creating and communicating your brand, you still have a brand by default — but do you know what that is?

We help our clients create and define their law firm brand through a series of processes focused on creating and documenting the brand that attracts the perfect clients for your firm.  We work to build your law firm’s image and differentiate it from your competitors.

Given that there are thousands of law firms across the United States, it’s becoming increasingly important to stand out, or else you won’t get noticed. 

Branding creates a lasting memory in the minds of potential clients – and existing ones as well – which portrays your firm as an authority in a particular practice area. 

One of the most important aspects of law firm web design is the kind of services your law firm offers. For instance, if you specialize in personal injury, the website should clearly state this and also provide contact options.

When designing a law firm website, it’s important for prospects to feel that they made the right decision the moment they visit your website. GNGF law firm web design experts know exactly what prospects look for on law firm websites, and we use this approach to build award-winning websites. 

Being competitive in legal marketing has everything to do with the specific practice area and geographical location. Therefore, it’s important to know what your competitors are doing, whether offline or online, and then create a strategy based on that information. For example, having a great website content strategy increases your traffic, converting prospects to clients. 

Review management is basically being aware of what is being said about your law firm online, across multiple channels such as Google, Avvo, Lawyers.com, FindLaw, Facebook, etc. Law firms should be aware of where they stand as far as reviews go and then have a strategy to grow that. 

GNGF offers law firm review management services to keep tabs on what clients say about your law firm. We use advanced tools to keep up with your reviews online across multiple platforms. After analyzing such reviews, we create a content strategy to improve your reputation and attract even more prospects. 

Over the last 10 years, we’ve learned so much about legal marketing and established a simplified proven winning formula for law firms. But this formula isn’t constant – we keep it regularly updated.

So instead of learning complex terms such as SEO, SEM, SERP, etc., this formula focus on:

• Law firm marketing education.
• Understanding of the law firm’s goals and strategy.
• Full transparency in executing marketing campaigns.
• Quantifiable, results-oriented project management.

Click here to read more about the GNGF way and how it could benefit your law firm.