Increasing Monthly Organic Traffic from 300 to 4,000+ users
This client practices criminal defense in a major Utah market. When they came to GNGF, they had a seven-page website with no optimized content. Under a dedicated strategy of website redevelopment, strategic content development, and SEO optimization, the client has continued to curate organic growth and success.
An SEO-led strategy is a marathon, not a sprint, as it takes time to build sustainable momentum online. When working with clients, typically the first year involves building (or rebuilding) a new online foundation – that was true for this client. We saw positive trends early on in the process, and now this client is hitting new heights after working with us for more than one year. Since beginning to work with GNGF in late 2020, our client has seen significant organic impression, traffic, and rankings growth.
Over the past two and a half years, our client went from .03% visibility on desired non-branded keywords to now over 30% competitive visibility. Our client’s average ranking went from 98 to 18, ranking for position 1 on page 1 for high visibility key terms, and have ultimately seen growth in clients from organic efforts.
By committing to the process and putting in the time needed to curate SEO success, our clients are winning the marathon.
This client came to us as a young firm with the drive and focus to want to grow their business, but with almost no visibility. We explored the client’s goals within their criminal defense practice areas and aligned our SEO and content strategy toward those goals.
Initially, our client had eight key terms in the top 100 search results and an average ranking of 99, meaning our clients ranked on Page 9 or beyond in Google’s search results.
Today, our client ranks for 68 key terms in the top 100 search results, with over half of those key terms ranking in the Top 3 search positions in their market.
The Data Tells The Story
Over the two and a half years, our client’s organic presence has grown significantly in all key performance areas:
- Organic Traffic: We grew traffic from 800 new users in the first half of 2021 to 21,787 new users in the first half of 2023. This means the client’s organic website traffic grew by 2,623% over two years.
- Keyword Ranking Visibility: Our efforts resulted in visibility going from .03% to over 30% for our client’s target key phrases.
- Keyword Distribution: Our keyword positioning continues to improve, with 56 non-branded keyphrases ranking on Page One, 39 of those in the Top 3 positions.
- Local Pack: We had no visibility in the Local Pack to 22 Local Pack rankings.