Branding

By Brianna Sullivan A key part of brand development is developing one or more “personas”, or users of the brand. These personas are kept in mind throughout the entire branding and design process, and should help to shape decisions in the future. Previously we have discussed the importance of identifying your target market to guide […]

Picture this: You turn on NBC and you’re watching #Rio2016. The women’s gymnastics event is on and you’re rooting for the Final Five. You see the 40-year old gymnast from Uzbekistan perform her vault, and you wonder, “How many Olympics has she competed in?” You pull out your phone, you Google it, and then you tweet […]

By Brianna Sullivan “Every brand creation project is either a startup or a turnaround,“ explained Valerie Jacobs, Chief Insight & Innovation Officer of LPK, a global design and branding firm, at a recent Cincinnati American Marketing Association event. Dominoes is a turnaround. Uber is a startup. But what about your law firm? Most law firm clients come […]

By Brianna Sullivan As a “millennial” myself, I can’t tell you how much it annoys me to read about how up in arms everyone is about my generation. One day we’re ruining the world, the next we’re saving it. On Tuesday we’re lazy, entitled brats but by Thursday we’re taking jobs from everyone over 35. […]