Paid Traffic

Recently, a series of events unfolded with one of our clients, an estate planning law firm in North Carolina, that provided a near-perfect illustration of the newest challenges law firms face in local SEO and PPC optimization. These events highlight the risks of placing trust in agencies that adhere to rigid plans and “checklists” for […]

I’ve been on a couple of calls recently in which the attorney I was talking to asked me this very question, “should I invest my marketing budget in SEO or in paid ads?” On the surface, while it looks like a relatively straightforward question, there are a large amount of underlying complexities that must be […]

We have always been very upfront that it takes time to see search engine optimization (SEO) strategies drive enough traffic to start to see a return on the investment. In fact, it can take up to 12 months or more for some parts of the country and practice areas. Our data shows that this law […]

At the end of 2016, we predicted that we would see a continued need for law firms to increase the proportion of paid advertising in their marketing mix.  And since then, we’ve only received confirmation of that prediction with each one of Google’s changes. We had heard rumors that Google was going to start including […]

Good, Better, Best? “We’re the best attorneys in the state.” “We are the region’s leading experts in employment law.” Sounds nice, doesn’t it? In fact, who wouldn’t want to hire you after reading those affirmations? You may think you’re the best attorney in the state, you may have an incredibly high success rate, people may […]

Let’s get straight to the heart of the matter. Too many times do we see non-descriptive ads popping up in the first position for broad searches like, “Texas Accident Attorney” with headlines that say nothing about specific services or practice areas. When someone searches “Texas Accident Attorney,” they want results that match as closely as […]