We have been working solely with law firms on their marketing strategy and execution for nearly a decade. In order to consistently provide successful legal marketing services to hundreds of law firms across the country, we developed a framework. We call it Law Firm Marketing the GNGF Way, The GNGF Way for short.
Our approach as a law firm marketing company is not to confuse clients by making marketing online seem like some magic hidden in a bunch of acronyms (SEO, SEM, SERP, etc.).
We strongly believe that a successful legal marketing agency has to have a process that:
• emphasizes education
• encourages an understanding of the law firm’s goals and strategy
• focuses on full transparency in the execution of the marketing tactics
• utilizes measurable, results-focused project management
Our framework, The GNGF Way, was created out of the best strategies of our most successful client engagements and continues to be optimized over time.
It doesn’t focus on the latest fad of what is “tricking” the search engines or spamming the latest social media.
Instead, we focus on a step by step approach to building and executing on the law firm marketing strategy that is appropriate for your firm.
The following chart summarizes our framework for Law Firm Marketing the GNGF Way.
If you are interested in learning more about how the GNGF Way can help you define and achieve your law firm’s goals, choose a time and complete this short form to request a 30-minute consultation with one of our legal marketing experts. Or, just hit us up on live chat right now.
Step 1: Protect Your Law Firm Referrals
For many years this step was later in our process, but we got tired of watching law firms get stuck in the branding and communication steps and then in frustration just jumping onto the latest SEO fad or PPC tactic to try to rank for [insert practice area] lawyer [insert city].
So just over a year ago with some strong data behind us, we decided to make…
Step 2: Define Your Law Firm Brand
The outcome of this step is a documented Brand Platform for your firm that defines what makes your law firm unique and what makes your target market tick while capturing why you do what you do.
Ultimately, we want to define a brand that you can use in any medium to communicate the right unique message to the right audience.
While our branding process is one of the best in the legal marketing industry, the process is not always easy…
Step 3: Communicate Your Law Firm Brand
After you know your “Why” and what makes your law firm unique, it is time to communicate that brand to your employees, your peers, and your prospective clients in your target market.
Communicating your law firm’s brand is really about getting your message in front of the right audience at the right times…
Step 4: Know Your Numbers
As a data-focused company, we think this is the step that truly sets a law firm up for growth. It is required to get you ready for the goals and execution steps that follow.
Law firms that understand the key performance indicators (KPIs) for their firm’s marketing, intake process, their client satisfaction, and their law firm’s overall business profitability are set to win.
“What gets measured gets managed.”…
Step 5: Define Your Goals
Many law firms we’ve met over the years admit they don’t set concrete goals for their firm.
With the number of firms that don’t consistently track their key performance indicators, it makes sense that many don’t take the next step and set a goal for these key metrics.
Even starting with a simple goal of X more cases per month, or X more revenue per quarter would be better than no goal at all…
Step 6: Execute Strategy and Measure
Unfortunately, this is the step that most law firms start with when purchasing law firm marketing services.
Someone calls you and tells you they can get you more leads if you just put yourself in this top ranked directory, or if you just do social media, or run some radio ads, and on and on.
It’s all about leads you think, if I only had more leads I would have more cases and won’t have to worry about the financial stresses I have right now…
Our simple online tools let you see:
Where your firm has inconsistencies (and when we have them fixed and claimed)
YOUR ONLINE REVIEWS
Know when your clients leave a review,
we also make it easy for you to request
a review from your clients.
MENTIONS OF YOUR FIRM ONLINE
See when people are talking about topics related to your practice areas, and share and schedule social media posts across Facebook, Twitter, and LinkedIn all from one place.