We’ve talked about the importance of getting reviews nonstop for years. Reviews continue to be an extremely important tool for protecting your referrals and growing your leads on the internet. As a matter of fact, according to a BrightLocal survey , 86% of people read reviews for local businesses before making a purchase. If they are between…
Ethics
Should I…? The Ethics of PPC Ads
Good, Better, Best? “We’re the best attorneys in the state.” “We are the region’s leading experts in employment law.” Sounds nice, doesn’t it? In fact, who wouldn’t want to hire you after reading those affirmations? You may think you’re the best attorney in the state, you may have an incredibly high success rate, people may…
NOTABLE LEGAL MARKETING ETHICS CHANGES IN 2016
By Chris Homer One of the most important ethics changes in legal marketing revolves around the word technology. In the ABA model rule 7.1 [8], they added a general competency to keep abreast with “relevant technology.” Now, obviously those two words are incredibly vague. Technology could encompass everything from email to VR Headsets to self-driving cars….
PLACES YOU MIGHT LEAK YOUR CLIENT’S CONFIDENTIAL INFORMATION
By Jabez LeBret Remember when you could stroll down the street on a sunny afternoon, comfortable that you are not at risk of violating your client’s confidentiality? Thank you Internet for making things in life easier—including accidentally violating Model Rule 1.6 Confidentiality of Information. This is not intended to scare you. Technology has positively impacted…
DON’T TAKE RISKS WITH YOUR ONLINE REVIEW STRATEGY
By Chris Casseday As you probably already know, online reviews are extremely important. And this applies to law firms, restaurants, and countless other businesses. Many companies obtain reviews through sweepstakes contests. Participants are able to enter the sweepstakes by leaving a review on the website. Nike, Nordstrom, and JCPenney all offer between $100 and $1000…
ARE YOU INADVERTENTLY NATIVELY ADVERTISING?
By Jabez LeBret With the political circus surrounding the still far off election, the FTC announced a huge announcement that could directly impact your law firm’s marketing. This new rule on native advertising (we will get to what that is in a second) was overshadowed in December by other news. Many things in life go…
