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I’ve been on a couple of calls recently in which the attorney I was talking to asked me this very question, “should I invest my marketing budget in SEO or in paid ads?” On the surface, while it looks like a relatively straightforward question, there are a large amount of underlying complexities that must be […]

We get this question a lot. It often comes to us in two ways. First, someone at a CLE will come up during a break and tell us all the things they are currently doing to work on their search ranking. But they are frustrated because some other law firm is ranking above them on […]

Your online presence truly matters to every aspect of your marketing – even protecting your referrals. Finding the answers to what you should or should not be doing can be complicated. With that in mind, we wrote a book concerning this topic over six years ago. Basically, we were providing online marketing services for law […]

If linkbuilding isn’t a piece of your digital marketing strategy, you’re missing out. Your website backlink profile—simply put, all of the websites linking to your law firm site—is a key ranking factor and most will tell you that it is safe to assume that it is the number one factor that Google takes into account. […]

In April of this year, the Wall Street Journal published a report that has caught the notice of consumers, developers, and advertisers alike. Confirmed by Google a few weeks after the initial report, Google Chrome—now the most popular web browser—will be adding a built-in ad blocker in a future release. This ad blocker will attempt […]

Imagine that you invested in an entire remodel for your house. Everything is gutted and replaced with new finishes, from the flooring to the countertops and even the light switch covers in every room. When the project is finally complete, you marvel at the modernity your “new” home and how much it matches your personal […]